First National Bank of Omaha along with car rental company Enterprise bail on NRA after customer outcry

Car rental company Enterprise along with First National Bank of Omaha have severed their relationship with the National Rifle Association.

First National Bank of Omaha said Thursdsay the item will not renew a contract to issue its NRA-branded Visa credit card.

“Customer feedback has caused us to review our relationship with the NRA,” a bank spokesperson told CNBC. “As a result, First National Bank of Omaha will not renew its contract with the National Rifle Association to issue the NRA Visa Card.”

The website advertising the card disappeared on Wednesday, less than one day after advocacy group ThinkProgress reported the bank’s support of the pro-gun lobby. The bank along with car rental company were used by the NRA to promote its membership through discounts along with bonus deals.

“Many will applaud the move, although NRA members are famously loyal along with the organization has shown itself as being very not bad at mobilizing its members,” said Matt Schulz, a senior industry analyst at CreditCards.com. “However, banks are within the business of managing risks of all kinds, along with First National clearly sees of which as one they’re willing to take.”

Separately, Enterprise said the item is actually ending a discount program for NRA members.

The company tweeted late Thursday: “All three of our brands have ended the discount for NRA members. of which change will be effective March 26.”

Enterprise Holdings also operates the Alamo along with National brands.

Twitter accounts for the three brands tweeted the statement in response to inquiries through users, some of whom identified themselves as customers, demanding the item sever ties with the NRA.

The decision follows the backlash over last week’s mass shooting of which left 17 people dead at a high school in Parkland, Florida. Scores of teenage survivors have mobilized to demand greater gun-control measures at the state along with national levels .

CEO of the National Rifle Association Wayne LaPierre, however, pushed back on criticism Thursday, saying “The NRA does care.”

“Our American freedoms could be lost, along with our country will be changed forever,” he said at the gathering at the Gaylord National Resort along with Convention Center in National Harbor, Maryland. “along with the first to go will be the Second Amendment to the United States Constitution.”

The Associated Press contributed to of which report.

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