GameStop turns to comic books as the idea looks for brand-new revenue growth

Customers browse collectible video game merchandise for sale at a GameStop Corp. store in West Hollywood, California.

Patrick T. Fallon | Bloomberg | Getty Images

Customers browse collectible video game merchandise for sale at a GameStop Corp. store in West Hollywood, California.

GameStop may get more help via the likes of Batman, Wonder Woman along with Iron Man.

The video game retailer is actually looking at how traditional comic books will sell under a test program for about 40 stores, the company said in a prepared statement. GameStop (NYSE: GME) already sells super hero-themed collectibles such as shirts along with toys, nevertheless This specific is actually its first foray into offering the panel-filled pages.

“Comics are often a part of our promotional entertainment industry environment, including video games – we can learn via This specific tribal knowledge,” the company said from the statement. “The comics are mostly via Marvel along with DC which has a focus on key series along with titles.”

GameStop has pushed into brand-new revenue lines to help buoy its overall business, which has been under pressure via competition which includes online sales. The collectibles piece of its business, though relatively modest, grew 24 percent during the first quarter while overall sales declined by 5.5 percent.

The announcement comes amid a shake-up from the company’s executive ranks. Late last month, the company said Shane Kim, a former Microsoft executive, will serve as interim CEO until a permanent replacement is actually found. He succeeded Dan DeMatteo, executive chairman, who took the title about three weeks earlier after CEO Mike Mauler stepped down “for personal reasons.” Mauler had the top spot for just three months.

GameStop, which also expects the fiscal year to post a decline in sales, sees the collectibles business as a Great place to invest, along with the test could lead to more stores getting into comic books. The company has more than 7,0 retail stores along with operates in more than 14 countries, according to its website.

“This specific is actually just a modest launch to bring comics to some of our collectibles stores as they fit with the current trend of collectibles which are performing from the market,” the company said from the statement. “Should This specific prove successful, we may consider rolling out to additional stores from the future.”

More via Dallas Business Journal:
GameStop’s CEO stepping down after 3 months from the role
GameStop takes dive as Wall Street questions prospect for company, executive tumult
GameStop names another interim CEO as company’s sales slide

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