Google-like approach to stop fake news going viral

Facebook on Wednesday announced a slew of fresh features in its ongoing fight against fake news, as well as also one of them will be taken directly by the playbook of bitter rival Google.

The social media company said the item will use a fresh approach called Click-Gap to reduce the amount of low-quality content, such as fake news, of which users see on News Feed. because of of which, Facebook will be crawling as well as also indexing the entire internet to identify as well as also web sites of which receive a disproportionate amount of their traffic by the social network. Then, the item will lower the prominence of posts by these sites.

The idea will be of which if a website will be relying primarily on Facebook links to get viewers, as well as also will be not getting more links by additional parts of the web — such as Google, Reddit, Bing or Yahoo — of which’s a signal of which the website has poor content. Or, as Facebook puts the item, “of which can be a sign of which the domain will be succeeding on News Feed in a way of which doesn’t reflect the authority they’ve built outside the item as well as also will be producing low-quality content.”

of which approach will be reminiscent of the famous Google PageRank algorithm of which the search company used to rank results when the item first launched in 1998. Back then, PageRank might take into account the number of websites as well as also the quality of websites of which linked to a web page to determine how high to rank the item in search results.

With Click-Gap, Facebook will be using a PageRank copycat to filter low-quality results to the depths of News Feed, reducing the number of people who will see those posts.

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