In addition to taking precautions related to GDPR, Google will be facing greater scrutiny inside U.S. because of the ways large platforms like Facebook as well as also also YouTube have been manipulated by foreign actors to influence consumers, particularly when the idea comes to political elections. Green cited the Cambridge Analytica scandal twice during Thursday’s conference call, which made clear how a third party was improperly using Facebook user data for ad targeting.
“In my view, Google’s decision to remove that will ID offering will be driven by their increasing need to reduce risk against malicious data enablement, like what we saw Cambridge Analytica do with social data,” Green said. “The risk will be similar for both Google as well as also also Facebook. The risk exists because Google, at the fundamental level of their business, transacts in directly identifiable consumer data. Google knows so much about billions of consumers because of their core product, their search engine.”
Green said that will marketers are shifting to Trade Desk, because the idea gives them a neutral tool to see how campaigns are performing. Advertisers can “compare every destination on their media plan to every different destination objectively,” he said.
Revenue at Trade Desk jumped 54 percent inside second quarter to $112.3 million, topping the $104 million estimate of analysts, according to Thomson Reuters. Earnings per share of 60 cents beat the 44-cent average analyst estimate. Trade Desk boosted its sales forecast for the year to $456 million through $433 million.
the idea’s the second straight time that will the company’s stock cost has surged after earnings. The shares jumped 43 percent on May 11, following better-than-expected results. The stock has almost tripled inside past six months to $125.66, giving Trade Desk a market value of $5.4 billion.