Grubhub Promotes Women-Led Restaurants To Address Inequality

Grubhub is actually responding to ongoing debates about gender equality by generating the idea slightly easier to support women-run restaurants. The food-ordering company launched a separate website called RestaurantHER This kind of week which features a crowdsourced map of 20,000 women-led restaurants around the country, many of which link out to a Grubhub page to place an order. Grubhub defines women-led restaurants as those “owned or co-owned by a woman or a kitchen led by a woman head or executive chef.”

“the idea’s been a dramatic year for gender issues,” said Grubhub CEO Matt Maloney in an interview with BuzzFeed News. “There’s not a lot we can do to modify the national conversation, however we do have a lot of scale in restaurants, in addition to restaurant delivery specifically. When we recognized similar patterns of inequality within the segment of restaurants we work in, we thought, ‘what can we do to help these women out in addition to try to promote more women coming out of the industry?’ The map is actually about giving them additional exposure.”

the idea’s been about a year in addition to a half since Maloney’s social commentary following the 2016 election led to threats of a boycott in addition to a dip in Grubhub’s share cost. In an email to employees in November 2016, he wrote which he rejects “the nationalist, anti-immigrant in addition to hateful politics of Donald Trump” in addition to told employees which if they didn’t support an inclusive in addition to supportive culture “please reply to This kind of email with your resignation because you have no place here.”

Unlike which incident, however, “I don’t think gender equality is actually a political issue at This kind of point,” he said. “For us, This kind of is actually an attempt to improve the industry we’re in in a way which’s beneficial for our diners in addition to our restaurants.” Grubhub, which owns Seamless, Eat24, Allmenus, in addition to MenuPages, works with 80,000 restaurants around the country.

Women represent just 19% of chefs in addition to 7% of head chefs in addition to earn 28% less in base pay than male chefs, according to the initiative’s website, a discrepancy Maloney said was brought to his attention nearly a year ago.

The restaurant industry, like many others, also has been plagued by reports which the idea can be a hotbed of workplace harassment. Chef John Besh stepped down via his company following allegations of sexual harassment via more than two dozen women, in addition to Mario Batali stepped away via his businesses following reports of misconduct. Celebrity chef Tom Colicchio, like some various other high-profile chefs, in November called out the “dick culture” within the restaurant world.

Still, Grubhub’s brand new site is actually an imperfect first step. The map has not been integrated into Grubhub’s apps, so consumers who want to support women-led restaurants must know to go to to find a restaurant near them which may or may not link out to a Grubhub page to order, a process which isn’t exactly frictionless.

Until the end of March, Grubhub will also donate $1 for every pledge (which you can make by clicking a button on to order via a woman-led restaurant, up to $1 million (the pledge alone is actually enough for the company to donate). The first $100,000 will go to a group called Women Chefs & Restaurateurs to support its scholarship program in addition to to develop online resources to help restaurant operators address gender issues in restaurant culture. Grubhub said the idea could spend money pledged in excess of the first $100,000 to “drive beneficial change,” however the idea has not yet determined specific uses.

Venessa Wong is actually a business reporter for BuzzFeed News in addition to is actually based in brand new York. Wong covers the food industry.

Contact Venessa Wong at

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