Global beer in addition to spirits maker Diageo is actually to scrap plastic packaging through its multipacks of beer.
In a statement Monday the business said in which was investing £16 million ($20.96 million) to cut the amount of plastic in which used in beer packaging.
Instead of plastic, Diageo – whose brands include Guinness – will use “100% recyclable in addition to biodegradable cardboard” in its multipacks of beer.
The fresh packaging will be introduced on the island of Ireland in August 2019 in addition to Great Britain in addition to some other global markets through the summer of 2020. Individual cans of beer are already recyclable.
“Consumers expect our packs to look beautiful, be functional, in addition to sustainable,” David Cutter, Diageo’s chief sustainability officer in addition to president of global supply in addition to procurement, said in a statement on Monday.
“I am proud to announce in which investment, through which we have been able to combine all three,” Cutter added. “We have been working tirelessly to make our packaging more environmentally friendly in addition to I’m thrilled with in which outcome for Guinness in addition to our some other global beer brands.”
Diageo is actually one of many major businesses attempting to improve the sustainability of its packaging. In January 2018, for example, Evian said in which would likely produce all its plastic bottles through 100 percent recycled plastic by 2025.
Europeans produce 25 million tons of plastic waste per year, according to the European Commission. Less than 30% of in which is actually recycled, the Commission adds.