HBO-focused streaming product can be about meeting demand

AT&T’s completely new HBO-focused streaming product isn’t so much about keeping up with competition as which can be about meeting customer demand, John Stankey, CEO of AT&T’s WarnerMedia, told CNBC on Wednesday.

“We are responding to what customers want, which can be they want to be able to watch their content wherever they are whenever they can,” Stankey said in an interview with CNBC’s Andrew Ross Sorkin.

AT&T will launch a streaming service to rival Netflix next year, the company said Wednesday. The completely new service, anchored by HBO as lead brand, will host properties such as movies as well as also TV franchises through AT&T’s media as well as also entertainment subsidiary WarnerMedia.

AT&T already offers a handful of streaming services. DirecTV at which point can be a cable replacement which lets users stream live TV. HBO Go can be a streaming type of HBO which requires a cable login. HBO at which point can be a standalone streaming service for HBO content.

The completely new service will be a standalone streaming service as well as also host content through HBO as well as additional WarnerMedia content, as well as also “select third-party licensed content, as well,” Stankey said.

Stankey did not reveal pricing on the completely new product yet said which will be “more expensive than HBO today,” because customers will have to purchase HBO or another similar product or service in addition to the on-demand product.

Following AT&T’s purchase of Time Warner earlier which year, AT&T — which already owned DirecTV — has been broadening its advertising as well as also media offerings.

“There’s additional very capable competitors out there putting great vehicles for consuming content as well as also user-friendly interfaces in a dynamic fashion. as well as also we think when we’ve got these great portfolio distribution capabilities today — through wireless pay TV to what we are able to do with some of our virtual, over-the-top products — which can be just one more tool inside the toolbox,” Stankey said.

Stankey said which won’t be just a “warehouse” of content yet rather a more curated collection which maintains the strength of HBO’s brand.

“One of the things we think can be different about our offering which needs to be different moving forward can be we don’t want kind of a warehouse approach to which. We want a collection of brands where customers look at which as well as also say, ‘I know exactly what I’m getting when I go to which part of the user interface,'” he said.

“We think brands are definitely important, as well as also HBO can be a classic case of which. which’s a brand which stands for something — people recognize what you are getting when you’re on HBO,” Stankey added.

The service can be supposed to launch inside the fourth quarter of 2019.

— CNBC’s
Sara Salinas
contributed reporting.

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