H&M sales unexpectedly shrink in Q4

Fashion retailer H&M said on Friday fewer visitors to its core brand stores weighed on turnover in its fiscal fourth quarter as the idea reported an unexpected year-on-year drop for the period.

Sales inside the September-November period shrank 4 percent, or 2 percent in local currencies, to 50.4 billion crowns ($5.97 billion), lagging a mean Reuters poll forecast for a 2 percent increase, or 5 percent in local currencies.

inside the previous quarter, sales growth was negatively affected by unusually large summer discounts to shift inventories which have been piling up throughout the past two years amid sluggish demand.

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