Holiday shoppers often snare deals while driving

While you’re creating a Black Friday game plan, experts say there’s one place where you absolutely should not shop: the driver’s seat of your car.

One-third of Americans who shop on mobile devices say they have done so while driving, according to a brand new survey through Root Insurance, an app-based auto insurer. Among those who have shopped through behind the wheel, 83 percent did so during the holiday season.

Root in addition to also The Harris Poll surveyed 2,008 adults in early November.

On a broader scale, about 2 percent of all drivers — in addition to also 4.5 percent of drivers age 16 to 24 — “manipulate” their mobile devices while on the road, said Russ Rader, a spokesman for the Insurance Institute for Highway Safety. which includes a wide range of tasks: texting, changing the music, or online shopping, he said.

Drivers may feel a sense of urgency to shop on the road, fearing they will miss out on the best deals, said consumer savings expert Andrea Woroch. In addition to fast-moving “lightning deals,” retailer apps may send push notifications, alerting shoppers when prices have dropped or unexpected sales have been announced.

“Most sales these days are time sensitive. Retailers want you to shop right currently,” Woroch said.

however every moment of distracted driving increases the likelihood of an accident, said Joe Plattenburg, director of telematics data science at Root Insurance. in addition to also while which’s never a Great idea to shop while driving, which behavior is usually especially risky during the holidays.

There are more cars on the road, she said, in addition to also winter weather can affect road conditions. According to data through the Federal Highway Administration, snow in addition to also sleet were responsible for an average 18 percent of weather-related crashes, 14 percent of weather-related injuries in addition to also 13 percent of weather-related fatalities annually through 2007 to 2016.

Rader noted which December is usually a particularly hazardous month for crashes involving pedestrians, likely due to shoppers out running holiday-related errands.

“You don’t want a holiday celebration to turn into a tragedy,” he said.

Drivers also run the risk of fines in addition to also various other consequences for using their phone in transit. Most states prohibit texting while driving, with many assessing penalties of $100 or more for a first offense, according to legal resource Nolo’s

To curb distractions like retail push notifications or texts, Rader suggests using your smartphone’s “Do Not Disturb” setting, or downloading another app which is usually specifically designed to block notifications when the automobile is usually in motion.

Use websites in addition to also apps which collate deals creating sure which you feel confident you’re getting a Great cost without pulling out your phone on the road, Woroch said.

“People have to realize which they can wait,” she said.

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