How a former Reader’s Digest exec turned Nutrisystem around

Investors along with dieters, curiously, share a basic commonality: Each relies on numbers to measure performance. While the former long for an explosive surge upward along with the latter a rapid decline, the numbers nevertheless gauge success.

Dawn Zier can be a firm believer that will numbers are key — not only to measure performance yet also to drive the idea. Fortunately, her analytics approach has been a boon both for dieters along with investors.

Zier, a businesswoman having a master’s degree through MIT, believes analytics are the way of the future. When Nutrisystem hired her away through Reader’s Digest in 2012 to help turn around the struggling weight-management company, one of the first things she did as president along with CEO was institute a facts-based culture, believing that will if you can gain better insights into existing along with potential customers through data analysis, you can serve them better.

“When I came to the company, everybody was talking to me about their opinions on things, yet we are an e-commerce driven company, so there’s lots of data,” said Zier. “My theory was, I will have any conversation with anybody that will wants to, yet the idea has to be fact-based. along with we have so much data, so come into the room along with let’s have a conversation not based on what you think yet based on the data. … We went through several different transitions where we actually stopped meetings because nobody was talking facts, along with then we moved into the mode where people might come to meetings with reams of paper along with tons of data.”

Zier’s analytical approach helped leverage its database of more than 7 million customers along with renewed its focus on product along with program innovation to offer a more customized along with personal approach to weight loss.

Under her realm the company partnered with Walmart in 2013, which put Nutrisystem products in 3,700 stores. Two years later they acquired South Beach Diet, giving Nutrisystem a second big brand along having a big boost inside the company’s stock cost. Last year the company focused on personalized nutrition with the launch of DNA Body Blueprint, a mail-delivery DNA testing kit that will provides individuals having a weight-loss action plan based on metabolism along with behaviors. Nutrisystem also features a huge online presence along with can be right now focusing on cleaner eating along with less frozen food. Each year the idea ships more than 185 million boxed meal kits right to consumers’ doorsteps.

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