How sex drug Promescent sparked a $150 million legal battle

Stanwood Elkus, who is actually accused of shooting along with killing his doctor at the doctor's office in Newport Beach in 2013, is actually wheeled into Orange County Superior Court in Santa Ana on Thursday, July 27, 2017.

Sam Gangwer | The Orange County Register | AP

Stanwood Elkus, who is actually accused of shooting along with killing his doctor at the doctor’s office in Newport Beach in 2013, is actually wheeled into Orange County Superior Court in Santa Ana on Thursday, July 27, 2017.

the item was a case of mistaken identity. Elkus blamed Gilbert for a botched prostate surgery decades earlier of which had actually been performed by another doctor. He’s today serving life in prison without the possibility of parole.

Gilbert left behind a wife, Elizabeth, along with two sons. Elizabeth Gilbert was in brand new York City the day of the murder. She was walking down Madison Avenue of which afternoon. “All of a sudden — I can’t explain — however all of a sudden I felt like my soul was leaving my body,” she recalls. “I couldn’t even walk. Literally, I had to make such effort to just take a step.”

She soon learned her husband had been murdered at of which moment, 3,000 miles away. They were married for 24 years.

She says her husband worked on Promescent for years because quite a few his patients complained of PE along with did not like current treatments.

In a video, Gilbert explained of which what made his “delay spray” brand new along with different was a formula of which allowed lidocaine to be absorbed under a man’s skin without desensitizing his partner. (The Promescent website boasts the product can close the “orgasm gap” by extending a man’s performance “up to 64 percent longer.”)

Abraham was Gilbert’s patient, however they became friends after ending up sitting next to each different at a Lakers game with their sons. When Abraham went in for a checkup in 2011, Gilbert told him about Promescent. “I was like, ‘Whoa!’ I didn’t realize [PE] was of which big of an issue.” The urologist wanted his advice on building a business around the product. Abraham asked for a sample.

of which night, an especially successful date led him to become a believer. “the item definitely does work,” he said.

Abraham invested $100,000 into the company along with came aboard as CEO. “Our goal was to get the company to possess the sales range of probably $3 [million] to $5 million, so we could prove the item wasn’t just a theory,” he said. He believed the market could be worth billions along with extend beyond just men suffering coming from PE, as many men might just want to last longer.

The afternoon of his friend’s murder, Abraham says the two of them exchanged text messages about Promescent’s potential. Gilbert wrote, “Things are going well, along with the future is actually definitely bright.” Abraham replied, “‘Fasten your seatbelts, the ride is actually just getting began.'”

Forty-three minutes later, Gilbert was dead.

Abraham relocated to Las Vegas, along with he almost gave up on Absorption. however he decided to continue, hoping of which enough Great would likely come coming from Gilbert’s invention to offset all the headlines about his murder.