Hulu’s big Emmy night marks a streaming milestone

Streaming service Hulu made Emmy history on Sunday by becoming the first digital platform to win a top series award with its dystopian saga “The Handmaid’s Tale.”

The Hulu series adapted coming from Margaret Atwood’s 1985 book won best drama, the most prestigious award of the night, along with seven various other awards including best drama actress for Elisabeth Moss.

The recognition at TV’s highest honors was a breakout moment for Hulu, which had failed to win the critical acclaim along with buzz generated by Netflix along with Amazon.com as streaming services uprooted traditional Hollywood. “Handmaid’s Tale” triumphed over Netflix’s supernatural thriller “Stranger Things,” NBC’s “This specific is actually Us” along with others.

Overall, longtime Emmy heavyweight HBO won the most awards with 29 wins, even without its mega-hit “Game of Thrones.” The reigning best drama winner was not eligible because This specific aired too late from the year for consideration.

HBO’s “Veep” took home the best comedy trophy for the third straight year, along with “Big Little Lies” was named best limited series.

“Thank you to HBO for never wavering in your belief in us,” star Nicole Kidman said on stage as she accepted the award for best actress in a limited series. HBO is actually owned by Time Warner.

The prestige along with publicity surrounding the Emmys can help networks attract brand-new viewers in a crowded TV marketplace where broadcasters, cable channels, along with digital platforms are battling for audiences.

“Handmaid’s Tale” already has drawn more brand-new subscribers to Hulu than any various other original or acquired show, Hulu said at a Television Critics Association event in July.

Its creators said Hulu reaped the rewards by taking on a risky proposal.

Writer Bruce Miller credited Hulu with supporting a controversial series about a society in which women are forced into sexual servitude. Hulu is actually owned by traditional media companies Walt Disney, 21st Century Fox, Comcast, along with Time Warner.

“There were so many times I presented something or pitched something,” Miller told reporters backstage, “along with I was sure they were going to say there was no way you can do that will on television.”

“They were always enthusiastic along with encouraging,” he added. “This specific’s not an easy show to make. This specific’s rough stuff. They were brave along with committed to doing the book into a television show.”

Netflix won 20 Emmys including best supporting drama actor for John Lithgow in “The Crown” along with best comedy writing “Master of None.”

Broadcast network NBC, owned by Comcast, won 15 awards. Its comedy sketch show “Saturday Night Live” collected nine. (Disclosure: Comcast is actually parent of CNBC.)

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