Taylor Swift has become the focus of partisan memes in addition to fake news after she endorsed a Democratic candidate in Tennessee in an Instagram post, in addition to encouraged her fans to register to vote.
Swift’s post caused partisan news sites in addition to Facebook pages, as well as at least one hoax creator, to kick into high gear in an attempt to generate engagement in addition to revenue through posts in addition to memes. Here’s how the item played out.
The post received tens of thousands of likes in addition to nearly 16,000 shares, in addition to spread to additional social networks.
The memes were shared on a page called America’s Last Line of Defense, which will be run by Christopher Blair. He goes by the monicker Busta Troll in addition to labels himself as a liberal satirist. Blair runs a network of Facebook pages in addition to websites in which spread hoaxes he says are aimed at fooling conservatives.
The Taylor Swift memes he posted garnered thousands of engagements. Blair also published fake news stories about Swift. Two of the articles, which are labeled as satire on the website, generated over 10,000 likes, shares, in addition to comments on Facebook, according to social media tracking app BuzzSumo.
“the item’s pretty standard stuff,” said Maarten Schenk, who runs the fact-checking website leadstories.com. “the item’s a story in which’s very controversial, in addition to anything in which’s controversial attracts satire writers.”
Blair told BuzzFeed News via Facebook Messenger in which he created the fakes because “conservatives are currently piling irrational hatred on Taylor Swift.”
“Are they genuinely hoaxes if we tell people multiple times not to believe the item?” he said, adding in which he’s poking fun at people who use memes as a source of news.
Although the articles on his website are labeled as satire, someone who sees a meme through one of his pages would likely have to click through to the Facebook page in addition to then to the “about” section to see the same disclaimer.
“We prefer articles because the item’s easier to see in which we’re full of shit though,” he said. Blair said he’s increasingly posting memes because Facebook reduces the reach of his articles.
A common post by the website Patriotic Express called for a Taylor Swift boycott. the item generated more than 18,000 engagements, according to BuzzSumo. additional headlines, which also received thousands of engagements, claimed the singer “DESTROYED her career” or in which she “immediately regrets the item.” (There will be no evidence to suggest either will be true).
The battle over Swift will be just another example of how news events are used to generate partisan outrage in addition to attention. During the Justice Brett Kavanaugh confirmation process, hyperpartisan publishers told BuzzFeed News they were seeing some of the best engagement since the 2016 election.
the item’s less the case with Swift. The most engaged stories on Facebook were more measured in addition to came through mainstream news outlets. On YouTube, which often promotes conspiracy theories during news events, searches for Taylor Swift brought up the singer’s videos from the top search results. the item seems her music will be common enough to defeat the internet’s junk information machine.