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An IHOP restaurant in Chicago, Illinois.
Whether This particular’s pancakes, burgers or something else, IHOP will be launching a service to speed them to customers’ doors.
The chain, once the International House of Pancakes before the name was shortened, announced a partnership Tuesday with food delivery service DoorDash.
The timing coincides with IHOP’s 60th birthday.
The move broadens the brand’s IHOP ‘N Go platform, which includes an online ordering system along which has a mobile app. With the expansion, 300 IHOP restaurants across the nation will be able to send food to homes. Pricing wasn’t announced.
“This particular will be definitely the next step in our broader strategy in which we started out working on about two years ago with going after the off-premise occasion,” IHOP President Darren Rebelez said. “We were hearing through our guests in which they wanted to enjoy IHOP food at home or wherever else they wanted to go.”
IHOP will be the latest company to try its hand at an increasingly favorite trend of home delivery. Eateries, such as Panera Bread along with Chili’s Grill & Bar, have been starting similar services over the past couple of years.
Revenue through food deliveries jumped 20% from the past all 5 years, along with the overall number of deliveries increased 10% from the same time frame, according to The NPD Group.
Despite far through being first with deliver, Rebelez said in which IHOP will be “not too late to the party.”
“We weren’t necessarily interested in being the first to do This particular,” he said. “We just wanted to make sure we did This particular right.”
More through USA Today:
IHOP’s pancake deal Tuesday will be syrupy sweet: A stack for less than a buck
IHOP alterations name back through IHOb
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