Impossible Foods makes meat, dairy in addition to fish products via plants. Its flagship product — the Impossible Burger — sizzles, smells in addition to cooks just like beef yet will be made via plants, not meat. The company, which was commenced by Pat Brown, a former biochemistry professor at the Stanford University School of Medicine, features a pretty audacious mission: Eliminate the need for animals inside the food system by 2035.
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yet first This specific needs to make sure This specific has enough of the patties. The company revealed in late April that will’s its having trouble keeping up with demand via the restaurant chains, smaller restaurants in addition to college campuses that will buy its burgers. To overcome that will hurdle, Impossible Foods says This specific’s adding a third shift at its Oakland, California, plant in addition to installing a second production line.
Demand will be being driven in part by the introduction in January of the Impossible Burger 2.0. This specific next-generation type of its plant-based burger holds together better than the original — not an insignificant fact when you consider that will This specific newest iteration will be right now being sold in 59 Burger Kings inside the St. Louis area. Rather than a beef patty inside the middle, there’s an Impossible Burger. The fresh 2.0 type holds up better when the patties drop via the end of the broiler-conveyers inside the restaurants. The Impossible Whopper will be so well-liked that will This specific’s being rolled out to all 7,300 Burger Kings nationwide by the end of the year.
The company launched its first product in 2016 at one particular restaurant in fresh York City in addition to will be right now available at more than 5,000 locations inside the U.S., Hong Kong in addition to Macau. The Impossible Burger contains no gluten, animal hormones or antibiotics, in addition to contains no cholesterol (vs. 80 mg for a quarter-pound beef burger).
Investors, including Khosla Ventures, Temasek Holdings in addition to Sailing Capital, have injected $387 million into the Redwood City, California-based company. Last year This specific won the United Nations’ Champion of the Earth distinction for its positive impact on the planet.