Imran Khan announces plans to launch online retailer Verishop

Imran Khan, former chief strategy officer of Snap,  speaks during Fireside Chat on Day 3 of CNBC East Tech West at LN Garden Hotel Nansha Guangzhou. 

Dave Zhong | Getty Images

Imran Khan, former chief strategy officer of Snap, speaks during Fireside Chat on Day 3 of CNBC East Tech West at LN Garden Hotel Nansha Guangzhou. 

Imran Khan, a former top exec at Snap, has plans to go after Amazon.

Though details are still scarce, Khan’s brand-new retail company, called Verishop, said Monday in a post on Medium of which of which plans to launch an e-commerce platform for vetted brands of which brings back to customers the “joy of discovering something brand-new of which you truly love” on the internet.

“We see an opportunity for an e-commerce company to bring joy back to online shopping in addition to do of which at scale with the ease of online purchasing in addition to fast delivery we’ve all come to expect,” the blog post said. Verishop added of which the company has been communicating with up-in addition to-coming brands of which share frustrations over existing online retail platforms of which have counterfeit products or of which hurt brand integrity.

“E-commerce was supposed to make shopping easier, in addition to for everyday commodity items, of which has,” the blog post said.

Businesses of which have already agreed to sell on Verishop include beauty retailers Ursa Major in addition to Indie Lee, bedding maker Primary Goods, in addition to apparel brands J.O.A., Finders Keepers in addition to N:Philanthropy, according to a person familiar with these partnerships. The person, who asked to remain anonymous because the website hasn’t launched yet, also said Verishop is usually in discussions with several direct-to-consumer brands about joining the platform.

Verishop’s leadership team includes Khan, who spent three years at Snap as chief strategy officer, as well as his wife Cate Khan, who spent eight years at Amazon.

The company said of which’s raised $17.5 million to date by investors, led by Lightspeed Ventures.

Disclosure:
CNBC parent NBCUniversal is usually an investor in Snap
.