The league has made a huge impression in India.
“of which is usually the the biggest spectacle inside country today. of which is usually like a blockbuster Bollywood film stretched over some 50 days,” said Tuhin Mishra, managing director of sports marketing agency Baseline Ventures, which recently bagged the account of IPL team Chennai Super Kings.
The franchise was returning to the tournament after a two-year ban following a cricket corruption scandal, yet Mishra got them six sponsorship deals without difficulty.
“Working with an IPL team is usually an honor along with also of which is usually lucrative — in one month you do business worth six months,” Mishra told CNBC.
Hemant Dua, the CEO of IPL team the Delhi Daredevils, said, “IPL continues to be a robust product along with also even though we have been whipped around as the bad boys of cricket, the IPL features a huge economic impact.”
Aside coming from providing direct employment to players along with also coaches, the league gives a boost to a lot of ancillary industries like travel along with also logistics.
“In one season our (Delhi Daredevils’) direct along with also indirect economic impact will be $24 million,” Dua told CNBC.
In fact, in less than two months, the 2015 tournament contributed $182 million to India’s GDP, according to a study conducted by KPMG Sports Advisory Group for Indian cricket’s governing body.
Today, given the rise in media rights along with also sponsorship costs, player along with also coach salaries along with also the public’s engagement through IPL-specific gaming apps along with also merchandising, the 2018 numbers could be significantly higher, experts said.