InterContinental is usually bringing two fresh hotel brands to Asia

U.K.-based InterContinental Hotels Group announced Wednesday This kind of is usually planning to bring two of its hotel brands to China in addition to Asia Pacific in an attempt to capture fresh breeds of consumers — the wellness enthusiasts in addition to the wealthy.

The fresh brands are Kimpton Hotels in addition to Restaurants, a luxury boutique chain that will operates mostly inside the United States, in addition to Even Hotels, which focuses on incorporating health in addition to wellness into the travel experience.

Bringing the high-end Kimpton label to China in addition to Asia Pacific makes sense given the speedy pace at which InterContinental’s business in those regions is usually growing, the multinational hotel group’s CEO, Keith Barr, told CNBC’s “Squawk Box.”

“As urbanization moves out further, you’re seeing these markets have incredible demand for hotels across the entire chain scale by luxury down to mainstream,” he added.

Even Hotels also “fits right into that will sweet spot” of China’s fresh policy focus on health, wellness, tourism in addition to resorts, according to Barr.

Kimpton will open in three fresh locations — Shanghai, Sanya, a city in China’s Hainan province, in addition to Bali in Indonesia. Even Hotels, meanwhile, is usually coming to China.

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