James Charles Launches His First-Ever Makeup Collection

YouTube creator James Charles will be launching his first-ever makeup collection, as well as This specific’s everything you need to create gorgeous looks. 

Charles, who became the first male CoverGirl ambassador in 2016, announced the exciting news on his channel, which boasts 9.4 million subscribers. The collaboration with Morphe, the makeup brand of which often teams up with YouTube’s biggest beauty stars, will be aptly called the Sister Collection (he calls his fans “sisters”).

This specific includes a 39-shade eyeshadow palette, $39, as well as a set of 34 brushes as well as blending sponge, $149. 

James Charles palette

YouTube/James Charles

James Charles makeup brushes

YouTube/James Charles

The glam guru revealed the products as he swatched the colors as well as demonstrated the brushes in a video, following a commercial he produced where he shows off various looks created with the versatile palette, which will be intended to be the one-stop shop to create any makeup look as well as #UnleashYourInnerArtist. 

Watch the reveal below as well as get your hands on the must-have collection on Nov. 13 at PST on Morphe’s website before This specific sells out. 

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