J.C. Penney is actually the latest retailer to jump on the subscription box bandwagon.
The Texas-based department store chain has partnered with Bombfell, a service similar to of which of Stitch Fix as well as Trunk Club. as well as the first run of boxes will cater to Penney’s big as well as tall male customers, a demographic the company said is actually growing quickly across the U.S.
The Dallas News first reported on the launch Friday afternoon.
“We thought This kind of was a Great first start … for the next few months we are going to learn as well,” a spokeswoman by Penney told CNBC. “The benefit of learning with Bombfell is actually they are the ones who hold the platform as well as the means of doing This kind of, as well as we also have a large big as well as tall customer base.”
Through Bombfell’s platform, a Penney customer will take a style “quiz” of which then selects all 5 of the department store chain’s items to be shipped. Once of which package arrives, a customer has seven days to try on items. Clothes or accessories of which are kept are paid for, as well as everything else can be shipped back at no cost.
“We think This kind of demonstrates we are meeting the evolution of the next phase of retail,” the Penney spokeswoman said. “We’re definitely becoming more digital … [as well as] we are leveraging the strength of our stores” (where the inventory is actually kept).
Penney’s average big as well as tall items retail for $39, as well as most items sold through Bombfell will retail between $15 as well as $0, the company said.
Penney’s move into subscription boxes falls on the heels of Stitch Fix’s IPO, where the online service raised $0 million in a downsized offering.
These types of online fashion platforms are increasingly favorite, with apparel retailer Gap also testing the concept. Penney, though, is actually the first department store chain to do so.
Meantime, NPD Group has estimated of which 35 percent of consumers “don’t even know” what subscription services are. Only 15 percent of consumers have ordered subscription boxes, while another 14 percent haven’t yet ordered them nevertheless plan to, the firm found in an industry report earlier This kind of year.