JC Penney set to open its doors earlier on Thanksgiving

J.C. Penney will be opening its doors on Thanksgiving an hour earlier This specific year, the retailer announced Monday, keeping with an industry-wide trend to get a jump-start on seasonal deals.

Penney’s doors will open for 2017’s Turkey Day at 2 p.m., compared with 3 p.m. in past years.

Meantime, Penney’s department store peers Macy’s as well as Kohl’s are both opting to open at 5 p.m. This specific year. While Macy’s didn’t adjust its hours, Kohl’s shifted to kick things off one hour earlier.

Big-box retailer Target also on Monday unveiled its Thanksgiving store hours, planning to open at 6 p.m., while Wal-Mart has yet to announce its holiday schedule. completely new to This specific year, Target will close briefly at midnight as well as reopen its doors at 6 a.m. on Black Friday.

Toys R Us, in its holiday push, will open at 5 p.m. on Thanksgiving as well as remain open for 30 consecutive hours.

On the whole, retailers are pushing deals as well as sticking with early openings This specific holiday season. Eating a Turkey Day lunch then hitting the stores still seems to be a common choice.

“Getting a late start to the holiday shopping season” has become less frequent over the past decade, according to survey findings coming from NPD Group.

In 2017, more Americans are likely to begin their holiday shopping within the middle of the season, or Thanksgiving weekend, as opposed to beginning later within the season, NPD said.

In an attempt to arouse excitement around shopping its stores, Penney’s will be challenging its customers This specific year to “get everything on their list for less than they think.” The company will be encouraging shoppers to post photos of their receipts on social media to flaunt their savings.

Penney’s said of which will post its Black Friday sale prices online as early as Nov. 19. as well as the department store chain will be hosting a “Black Friday Prices today” event coming from Nov. 16-18, promising Black Friday-esque prices on items such as pajamas, cookware as well as jewelry.

For comparison, Kohl’s 2017 holiday strategy includes more ways for shoppers to earn Kohl’s Cash, in-store deals on Cyber Monday as well as heavier Black Friday promotions of which started off as soon as last week.

Sears, in a big push, will be taking the month of November to put its entire store on sale. as well as Wal-Mart will be trying to lure shoppers in earlier with more in-store events as well as holiday parties — the first of which took place Saturday.

Penney’s, though, could arguably use a boost This specific holiday season more than most.

Just last month, the retailer slashed its 2017 profit as well as comparable sales forecasts, sending Penney’s shares to an all-time low. Chief Executive Marvin Ellison explained the company has been discounting heavily ahead of the holidays to get rid of excess inventory.

Then, just last Friday, Penney’s revealed of which its current chief merchandising officer, John Tighe, will be leaving the company as well as won’t be replaced.

“This specific simplified structure offers greater flexibility, which will be critical to ensuring our assortment remains fresh as well as relevant, as well as compels more shoppers to choose JCPenney,” Ellison said in prepared remarks about the alterations.

Penney’s shares have fallen near 70 percent in 2017.

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