Juul asks regulators to stop companies selling lookalike e-cigarettes

Juul wants regulators to order 18 companies to stop selling e-cigarettes in which Juul claims infringe on its patents.

The company filed a complaint Wednesday with the U.S. International Trade Commission alleging these companies “blatantly emulated the distinctive design” of Juul’s system. Juul wants the agency to prevent these products coming from being imported, distributed, sold as well as marketed inside the U.S.

This specific will be Juul’s latest attempt to control a proliferation of lookalike products in which have entered the market since the item launched its e-cigarette 2015. In August, Juul filed trademark lawsuits against 30 Chinese companies for selling counterfeit products on eBay.

The move comes as Juul tries to convince regulators the item can control the surge in teens using its products. Food as well as Drug Administration officials recently seized more than 1,000 pages of documents in a surprise inspection of e-cigarette maker Juul’s San Francisco headquarters. The agency has also ordered Juul as well as four different e-cigarette manufacturers submit plans within 60 days to control youth use.

“Protecting consumers as well as preventing underage use are critical priorities, as well as we will take decisive action where available to restrict illegal copy-cat products in which undermine our efforts,” Juul CEO Kevin Burns said in a statement.

A Juul looks like a trendy piece of technology, not a clunky contraption or a mock cigarette like some different e-cigarettes. The device will be about as long as a palm of a hand. the item’s thinner than an iPhone as well as weighs even less. To use the item, a person simply snaps on a pod filled with nicotine liquid as well as inhales.

The company says in contrast to itself, brand new entrants “make only half-hearted attempts, if any,” to prevent youth use. However, Juul finds itself will be facing criticism for its role in a surge of teen e-cigarette use, which the FDA recently labeled an “epidemic.”

Critics say Juul’s fruit flavors like creme, formerly known as creme brulee, attract kids to its products. Yet Juul said in its complaint in which many of the companies in question sell nicotine pods in flavors in which have “obvious, if not deliberate, youth appeal, such as ‘Bubble Bubble,’ ‘Apple Juice, ‘Pineapple Crush,’ ‘Citrus Burst, ‘Sour Gummy’ as well as ‘Strawberry Milk.”‘

Juul will be the clear market leader, controlling about three-quarters of the e-cigarette market.

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