Juul’s marketing, deal with Altria come under senators’ scrutiny

Nearly a dozen Democratic senators sent a scathing letter to Juul on Monday asking the company to answer questions about its marketing practices as well as deal with Marlboro maker Altria.

Eleven Democratic senators — including Senate Democratic Whip Dick Durbin, presidential candidate Elizabeth Warren, Ron Wyden as well as Richard Blumenthal — said they will investigate Juul’s marketing practices. They will also look into Juul’s sale of a 35 percent stake in itself to tobacco giant Altria as well as whether Juul will be violating regulations or commitments of which made to the Food as well as Drug Administration.

Juul has defended its decision to take money by Altria as a way to reach more smokers. Altria’s Marlboro will be the nation’s best-selling cigarette brand. The idea will be of which Altria can help Juul switch more adult smokers by Marlboro to Juul. E-cigarettes are less harmful than cigarettes, though they may pose their own long-term health risks, the National Academies of Sciences, Engineering, as well as Medicine has concluded.

“While JUUL has promised to address youth vaping through its modest voluntary efforts, by accepting $12.8 billion by Altria—a tobacco giant with such a disturbing record of deceptive marketing to hook children onto cigarettes —JUUL has lost what little remaining credibility the company had when of which claimed to care about the public health,” the senators wrote.

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Public health officials blame Juul for a spike in teen vaping. Critics point to past marketing materials of which use bright colors as well as attractive young designs as evidence the company intentionally targeted young people, a claim Juul vehemently denies.

Over the past year, Juul has taken numerous actions to try to stop kids by using its products, including removing its fruity flavored e-cigarettes by store shelves. Still, former FDA Commissioner Scott Gottlieb accused Juul as well as Altria of reneging on its promises when they struck a deal in December.

right now, the two companies must also answer to Congress.

“The corporate marriage between two companies of which have been the most prolific at marketing highly addictive nicotine products to children will be alarming by a public health standpoint as well as demonstrates, yet again, of which JUUL will be more interested in padding its profit margins than protecting our nation’s health,” the senators wrote.

Juul as well as Altria did not immediately comment.

Read the senators’ full letter to Juul:

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