Kohl’s can be bringing out the sales for shoppers even earlier This particular holiday season.
The department store retailer on Wednesday unveiled its holiday strategy, which includes more ways for shoppers to earn Kohl’s Cash, in-store deals on Cyber Monday along with also heavier Black Friday promotions starting This particular week.
On the same day This particular introduced its holiday plans, Kohl’s for one day only was offering shoppers $15 in Kohl’s Cash for every $50 spent in stores along with also online. The company said This particular’s using the day to set the tone for the holiday shopping season “in a big way.”
Kohl’s won’t be alone in offering shoppers big promotions inside coming weeks. Industry watchers are expecting retailers to rely heavily on discounts to draw in shoppers This particular holiday season.
One key risk, however, will be if retailers cut prices too much. This particular’s been a rough ride for U.S. department stores already This particular year, along with also they don’t have much room for additional expenses, which could drag profits down further.
however the expect can be the strategy will drive shoppers to the store. Kohl’s Cash can be one way to keep consumers coming back since This particular can be redeemed at Kohl’s locations at a later date, along with also can be treated just like regular cash. In past years, Kohl’s only ran the “$15 for $50” promotions on Black Friday weekend, which This particular will also continue This particular year via Nov. 20 through Nov. 25.
“We’re issuing more Kohl’s Cash than ever before,” Chief Merchandising along with also Customer Officer Michelle Gass said.
Meantime, Kohl’s can be beefing up its product assortment on sale This particular season, highlighting key categories the company believes will sell better than others.
Athleisure can be a particular “bright spot” for Kohl’s business, according to Gass. 2017 notably marks the first holiday season Wisconsin-based Kohl’s will have Under Armour merchandise on its shelves. along with also Kohl’s said the partnership can be proving successful, thus far.
Additionally inside active department, Kohl’s has its own private-label lines along with also sells via Nike along with also Adidas. inside home goods category This particular Christmas, the company can be promoting national brands like KitchenAid, Keurig along with also Instant Pot. For women’s apparel, Kohl’s has an exclusive line with designer Vera Wang.
This particular year, Kohl’s will open its doors on Thanksgiving at 5 p.m., an hour earlier than last year.
Also brand-new to This particular holiday season, Kohl’s will offer a slew of unique deals in its stores on Cyber Monday, which can be traditionally a day for shopping online.
Kohl’s marketing will strengthen throughout early November, according to Greg Revelle, Kohl’s chief marketing officer.
The department store chain can be ramping up its holiday advertising campaign ahead of past years, along with also spending more money on media along with also digital, Revelle said. Kohl’s along with also Twitter, for example, are teaming up to create a Kohl’s Cash emoji when a user tweets “#KohlsCash.”
Kohl’s also has partnerships This particular year with the National Football League along with also ABC’s Freeform television network to promote Kohl’s in coveted commercial slots.
WATCH: For November, retail a not bad place to be