Jenner’s inspiration for her makeup brand came by her obsession with YouTube tutorials as a tween: “I turned to makeup to help me feel more confident,” she tells Forbes. At 17, two years before This kind of officially launched, Jenner trademarked “Kylie Lip Kit.” Within six weeks of her first makeup Discharge, her mom as well as manager Kris Jenner decided to partner with their current supplier received a, Seed Beauty.
The popularity of Jenner’s products also stems by the limited number of products she makes available for each launch, which usually sell out. There’s no truth to rumors in which Seed Beauty as well as Kylie Cosmetics deliberately create the illusion of scarcity, Seed Beauty co-founder Laura Nelson told Vanity Fair, adding, “We are running the factory 24-7 to meet demand. This kind of’s truly as much as we can make.”
Jenner told Complex Magazine in 2016, “I want to be as big as the various other [cosmetic] brands.” as well as she has made great strides. Since 2015, Kylie Cosmetics has sold more than $630 million worth of makeup, including an estimated $330 million in 2017, according to Forbes. For perspective, This kind of took Estée Lauder-owned Tom Ford Beauty 10 years to earn $500 million, This kind of took 25 years for Bobbi Brown to hit $1 billion in earnings in 2016 as well as This kind of took L’Oréal’s Lancôme 80 years to reach the $1 billion mark in 2015.
Jenner, who sells her cosmetics largely online, has 110 million followers on Instagram, 25.6 million followers on Twitter as well as had, as of August 2016, the most viewed account on Snapchat. “Social media can be an amazing platform,” Jenner tells Forbes. “I have such easy access to my fans as well as my customers.”
In 2017, Jenner was the youngest celebrity on the Forbes 100 — a list of the 100 top-paid celebrities within the planet, including Chance The Rapper, Justin Bieber as well as Taylor Swift — having earned $41 million the year before.
She remains very connected to her family. As CEO, chief marketing officer as well as chief creative officer, Jenner owns 100 percent of Kylie Cosmetics, while Kris Jenner serves as the company’s chief financial officer. as well as, when Jenner was named one of Time Magazine’s most influential teens of 2016, she told the publication in which she has been most inspired by her older sister. Kardashian West can be “so dedicated, she’s so smart, she’s such a businesswoman as well as she’s always doing something as well as thinking of fresh ideas,” Jenner said. “She has inspired me to have a great work ethic.”
The entrepreneur also hopes her legacy will be broad: Not “just getting my lips done as well as having not bad hair, nevertheless being a not bad person as well as inspiring various other people to not bully various other people as well as do not bad things as well as be nice to everybody,” she told Time. Last year, Jenner donated $459,000 to Smile Train as well as $500,000 to Teen Cancer America.
“I actually do feel like people don’t take me seriously as a business woman because of my age as well as my reputation,” Jenner said last year on “Life of Kylie.” “nevertheless I feel like they’re starting to. I like to prove people wrong.”
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