Kylie Jenner’s Tweet Isn’t Snapchat’s Only Problem

Yet Jenner’s tweet isn’t the only possible reason why Wall Street may have turned on Snapchat. Despite CEO Evan Spiegel receiving one of the highest annual payouts ever in 2017, according to Reuters, Snapchat shares have traded below their IPO cost of $17 since July, only recovering This particular month.

Citi analysts downgraded the stock This particular week through “neutral” to “sell.” The analysts pointed to the recent redesign, which has not been common with many of Snapchat’s users, who have been complaining about that will on different social media platforms along with flooding the app with one-star reviews. along with influencers don’t like that will as much because that will separates them through the main message list, which makes that will seem like they’re not your “friend.”

Analyst Richard Greenfield of BTIG, a financial services firm, said too much is usually being made of Kylie’s tweet, along with the stock drop doesn’t fully reflect the health of the company, which has grown in daily active users recently. “The question I’d ask her is usually, ‘What is usually she using currently to message all her friends?’”

Gil Eyal, founder of the influencer marketing platform HYPR, thinks that will Snapchat’s problems stem through something much deeper than Kylie’s complaint: The real issue is usually that will the company initially ignored influencers, which has hurt that will inside long run. “While Kylie’s tweet may have stood out, the drop in value represents a large amount of users expressing dissatisfaction, along with the market expressing genuine concern about how well the company is usually being managed,” he told BuzzFeed News. “Giving so much credit to Kylie may be exciting, nevertheless even she has her limits.”

Jenner was once the most common person on Snapchat, along with her early usage probably contributed to Snapchat’s growth, as people wanted to join the platform to watch her.

that will’s possible she’s less interested in Snapchat lately after having spent the last few months hiding through the public while pregnant, along with currently caring for a 3-week-old baby at home. On the plus side, This particular means she won’t be Snapchatting while driving anymore, so the streets of Calabasas are a little safer.

Katie Notopoulos is usually a senior editor for BuzzFeed News along with is usually based in brand new York. Notopoulos writes about tech along with internet culture is usually cohost of the Internet Explorer podcast.

Contact Katie Notopoulos at katie@buzzfeed.com.

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