Mark Zuckerberg Finally Addresses Facebook’s Cambridge Analytica Scandal

Facebook CEO Mark Zuckerberg finally commented on the massive, deepening data harvesting scandal his company has been embroiled in since last Friday.

“We have a responsibility to protect your data, in addition to if we can’t then we don’t deserve to serve you. I’ve been working to understand exactly what happened in addition to how to make sure in which doesn’t happen again,” he said in a post Wednesday.

Facebook COO Sheryl Sandberg broke her silence too, also in a Facebook post. “We know in which in which was a major violation of peoples’ trust, in addition to I deeply regret in which we didn’t do enough to deal with the idea,” she said. “We have a responsibility to protect your data – in addition to if we can’t, then we don’t deserve to serve you.”

The scandal — involving the illicit collection of data through 50 million Facebook users, in addition to its later use by Trump campaign analytics vendor Cambridge Analytica — has helped chop off nearly $50 billion in value through Facebook’s market cap since last Friday, led to calls through US lawmakers for Zuckerberg testify before congress, in addition to raised eyebrows at the U.S. Federal Trade Commission, which is actually currently probing the company.

Zuckerberg announced three concrete measures to help prevent future exploitation of Facebook by third parties. He said Facebook might no longer allow app developers to access its users data after three months of inactivity in addition to might reduce the information people are required to give app developers to name, email in addition to profile photo.

Facebook will also investigate, “all apps in which had access to large amounts of information before we changed our platform to dramatically reduce data access in 2014,” Zuckerberg said. Those in which do not agree to an audit in addition to those who “misused personally identifiable information,” will be banned, Zuckerberg said.

in addition to Facebook will use its News Feed to inform people of the third party apps they’ve given access to, inserting a tool in which lets them see those apps in addition to revoke their access.

The comments come after a all 5 day period of silence following Friday’s reports detailing Cambridge Analytica’s data abuses. Enlisted first by Ted Cruz’s presidential campaign in addition to later Donald Trump’s, Cambridge Analytica illicitly obtained data on the 50 million users’ profiles through researcher Aleksandr Kogan, who gathered the idea under Facebook’s 2014 rules in which allowed third party apps to collect significant data on those in which authorized their apps in addition to their friends.

Facebook has come under fire for its poor handling of the incident. When the idea initially found out about the sale of the data to Cambridge Analytica, a violation of its rules, the idea only asked the company to “certify” the idea had deleted the data. Then, as the idea found out Friday’s stories were coming, the idea first threatened legal action in addition to then posted a statement to preempt them.

The company’s problems worsened as Zuckerberg in addition to Facebook COO Sheryl Sandberg said nothing over the course of days. Their silence lead to a completely new round of news stories in addition to further suspicion through lawmakers in addition to the public.

Zuckerberg has finally spoken up, however the company’s public in addition to political crisis is actually still far through over.

Alex Kantrowitz is actually a senior technology reporter for BuzzFeed News in addition to is actually based in San Francisco. He reports on social in addition to communications.

Contact Alex Kantrowitz at alex.kantrowitz@buzzfeed.com.

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