Mark Zuckerberg Q3’18 earnings call: How Facebook will be changing

“I just think of which This particular will be the future,” Zuckerberg said when talking about the Stories feature of which Facebook copied by Snapchat as well as introduced across its numerous apps. With Stories, users share full-screen photos or videos with their friends or followers of which disappear after a day, rather than sticking around permanently.

“People want to share in ways of which don’t stick around permanently, as well as I want to make sure of which we fully embrace This particular,” Zuckerberg said.

While Stories have been a hit on certain Facebook apps like Instagram, the feature has been adopted more slowly on the main Facebook app. Regardless, Zuckerberg said he believes the opportunity with Stories “will be bigger” than of which of News Feed, the scrolling wall of posts by friends of which has dominated most Facebook users’ experience for years.

Facebook will be still trying to figure out how to monetize Stories. Zuckerberg as well as Chief Operating Officer Sheryl Sandberg explained of which the company’s ad products for stories are not yet as robust as Facebook’s older ad products. The company will need to build out these tools as well as train advertisers on the best way to create ads for Stories, Sandberg said. Thus, the item remains unclear when ad revenue for Stories will converge with the revenue by feed ads, Zuckerberg said.

“I can’t tell you just yet what of which time frame will be going to look like, although I think we’re well positioned over the long term because we’re leading in Stories as well as in basically every country,” he said.

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