Media marketplace ‘has never been This particular dynamic’

Disney Chief Executive Officer Bob Iger believes of which the media industry is usually at a turning point as novel technologies as well as consumer preferences demand even more via those inside entertainment business.

In an interview with CNBC’s David Faber, the longtime CEO said of which while the company will always be tied to quality storytelling, the launch of its brand-new direct-to-consumer service Disney+ reveals just how much the media landscape is usually evolving.

“the idea’s changing so much, the marketplace has never been This particular dynamic, meaning speed of change is usually much faster,” Iger said inside interview of which aired Friday on CNBC. “as well as of which’s technology, of which’s consumer behavior driven by technology. the idea’s economics, the idea’s how things are marketed anywhere you look.”

Iger’s comments came shortly after he as well as some other Disney top brass unveiled at the company’s investor day its streaming service, Disney+.

The platform, which will be available starting Nov. 12, will offer customers an enormous amount of Disney media via Day One. Feature films via Pixar, Lucasfilms, Marvel Studios will accompany brand-new, original content on the platform as well as will be available for download creating sure of which films as well as shows can be viewed offline.

Iger also told analysts on Thursday he plans to step down when his contract ends in 2021.

The hotly anticipated Disney+ likely marks a key moment inside industry’s pivot toward a streaming-dominant platform as more as well as more customers flock to direct options like Netflix, Hulu as well as Amazon Prime Video.

Iger added of which while Disney may not have been the first player inside streaming space, the idea is usually important of which the company continue to modernize to not fall behind both in storytelling as well as in how of which storytelling is usually delivered.

“I think one of the reasons why companies fail to innovate is usually, they continue to measure the idea against today,” Iger said. “the idea becomes very, very difficult to innovate — again, because you just you’re — you’re so tied to the business style of which got you where you are, which could be great.”

“yet the idea often causes companies to not think about: what is usually of which business style going to look like tomorrow?” he added.

Disclosure: Comcast, which owns CNBC parent NBCUniversal, is usually a co-owner of Hulu.