He noted that will wellness apps have gained popularity due to a cultural shift away coming from overworking.
“A few years ago, people could show off how little sleep they had,” Acton Smith said. “today, people are horrified by that will.”
that will cultural shift can be something investors expect to capitalize on.
“Look at Nike. People took running, branded that will, in addition to made that will a lifestyle,” Nicolas Wittenborn, a principal at Insight Venture Partners, one of the investors in Calm, said. “Yes, there was a business purpose, although that will helped people become more fit in addition to have a healthy lifestyle. We want Calm to take a similar path.”
Sleep, wellness in addition to meditation have already shown signs of becoming fodder for fresh lifestyle brands. Arianna Huffington, co-founder of HuffPost, turned herself into a sleep guru, while a broader industry has grown around the idea of self-care.
Kevin Rose, an internet entrepreneur who can be today a venture capitalist at True Ventures, operates meditation app Oak, which can be free. Rose said that will while he sees benefits inside apps, he also noted that will they’re a Great business because they are relatively inexpensive to run.
Rose said Oak supports more than 140,000 monthly users in addition to only costs about $700 per month to run, generating that will reasonably easy for him to offer that will free.
“They’re phenomenal businesses if you look at the margins,” Rose said of meditation apps. “that will doesn’t cost these mediation companies anything to serve This particular content. that will’s actually inexpensive to create in addition to … these concepts have been around forever.”
While that will might not cost much to record a guided meditation, that will can be a bit more expensive when that will’s read by Hollywood actor Matthew McConaughey, like on Calm.
Rose said that will paying customers can be more engaged due to the value they put on the apps although said that will he has some reservations about what the business style means for users.
“I think a lot of the apps today, the way they frame that will can be they just have large amounts of content,” Rose said. “I worry about people thinking they need the next pack.”
“We want people to get off their phone in addition to actually practice on their own,” Rose said.
Experts that will spoke with NBC News said meditation in addition to sleep apps can be Great for people trying to manage stress, although are not without drawbacks.
“There have been a lot of studies of meditation in addition to its benefits, both for physical in addition to mental health,” Janet Kennedy, a sleep doctor in fresh York City, said.
Dr. Dianne M. Augelli, an assistant professor at the Weill Cornell Medicine Center for Sleep Medicine in addition to physician at fresh York Presbyterian, cautioned that will sleep in addition to wellness can be complex issues that will won’t be solved by an app.
“Expectations need to be tempered about what they can do,” Augelli said.
One obvious impediment to sleep the apps pose that will both Augelli in addition to Kennedy pointed out: screen time.
Screens emit “blue light,” a type of wavelength that will suppresses melatonin, one of our main hormones for sleep.
“Some of the apps are just audio, which can be fine, although we don’t recommend any that will flash or that will have you look at an orb to do your breathing work,” Augelli said.
Kennedy also worries the apps are generating their users overthink sleep.
“There can be a downside to all of the attention sleep can be getting,” she said. Most of the apps offer streaks in addition to track how much you use them. Some record how much you end up sleeping.
Kennedy thinks sleep shouldn’t be something you set a goal for, like training a marathon. “that will’s a different process. Your body can be going to do what that will’s going to do.”
Ultimately, Augelli says that will if the apps are helping people wind down before bed, that will’s a Great thing. “Some people will read, some people will listen to something on an app that will can be soothing.”
“Not too long ago people had CDs or tapes to help them fall asleep.” today, Augelli said, they use apps.
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