MoviePass, which rose to prominence for letting customers watch unlimited movies in theaters for $9.95 per month, has found itself on the brink of collapse over the past few months. In late July, the company took out an emergency loan to keep operating, as well as as of publication time, its stock was inside the toilet. of which announced a 50% cost increase in late July, only to turn around a week later to say of which of which might not raise prices (yay!) nevertheless might instead ditch its unlimited free movies feature as well as limit users to three movies per month for $9.95. If you feel dizzy, well, same here.
MoviePass said of which only 15% of its over 3 million subscribers were seeing more than three movies per month, so the latest change won’t actually affect the majority of MoviePass subscribers. nevertheless for a smaller group of people who were extreme MoviePass abusers, This specific will be an end to a wild era.
To be fair, these customers weren’t exactly “abusing” of which; they were using MoviePass exactly as advertised. Even MoviePass said of which of which doesn’t consider people who saw daily movies abusers — the company just can’t afford to keep catering to them. Though a representative for MoviePass did call out scalpers as well as unauthorized card usages, the representative also told BuzzFeed News, “We want to be clear of which frequent usage of MoviePass isn’t considered abusing the program.”
So let’s not call them abusers. Let’s call them, uh, power users.
The Ticket Times Hacker
“Before Moviepass’s ticket verification, I might check into movies on days I wasn’t planning on seeing anything, then purchase tickets for movies showing at of which theater inside the future.”
The Forgetful Viewer
“I used MoviePass for a ticket to see Avengers: Infinity War six different times nevertheless never went, whoops.”
The Power Users Who Knew of which Wouldn’t Last
“I thought MoviePass was too not bad to be true via the moment I signed up as well as was determined to use a great value proposition as much as I could.”
“Honestly I feel everyone knew of which was too not bad to last. … the business type never made sense to me nor to anyone else I talked to.”
“of which did always feel like something of a foregone conclusion of which the service might be unsustainable. Our present economic conditions are such of which any opportunity to exploit massive corporations or even capital-minded growing companies, if of which’s a fairer characterization of MoviePass, will be fair game as far as I’m concerned.”
The Repeat Viewers
“My biggest feat was seeing Lady Bird six times. Had Unsane been in theaters longer, of which might have given LB a run for its money, nevertheless as of which stands, Lady Bird will be the movie I have seen the most in theaters, as well as MoviePass was solely responsible.”
“I saw Blade Runner 2049 four times in eight days as well as I loved every minute of of which. I’m gonna miss This specific so much. … A way to get around [the no-repeat-viewings rule, imposed in April] was to select ‘Missing movie?’ [inside the app]. of which might just upload the money as well.”
The Vengeful Scammer
“I saw a lot of movies with MoviePass, nevertheless I didn’t start abusing of which until MoviePass began abusing me. The way you can see a movie more than once will be by getting a ticket to another movie of which’s roughly at the same time as the movie you want to see. Then you just go in of which theater instead. Theaters don’t genuinely care what movie you see as long as you’ve paid.
“I also found a trick so I can see IMAX movies with my MoviePass. Prices aren’t crazy for IMAX tickets here, about $16. So I could check in to a normal showing, then buy an IMAX ticket. I’ve only done of which a couple times, nevertheless of which was pretty cool.
“I also found a way to get tickets for more than one person. If I wanted to see a movie which has a date, I could check in a day before, nevertheless buy a ticket using the self-serve kiosk. Then when I get there the next day, buy a second ticket for my date.
“I didn’t start doing This specific until MoviePass kept changing all the rules as well as adding extra charges as well as all the various other bullshit they’ve pulled to basically punish their customers for using their service. of which feels kind of personal right now, so I’m going to keep using the shit out of of which.”
“My retired dad parlayed his MoviePass subscription into a gig as the local paper movie critic. His reviews were actually pretty not bad!”
“Turned into a real addiction, even began my own Twitter reviewing platform thanks to MoviePass. right now they have me reeling like an addict needing a fix as well as still going to as many movies as time permits, whether I have to pay or not.”
The Guy Who Hated His Roommate’s Dog
“My apartment will be a terrible place to hang out. I have a bed as well as some chairs, nevertheless not like real furniture. … I had a roommate of which just adopted a short-haired male dachshund (the worst kind of dachshund: They bark at everything as well as pee whenever they get excited). Going to the movies was a way of avoiding the dog as well as any dog-related duties after work.”
—Graham Jones, whose apartment didn’t have air conditioning until This specific month
A Godsend for Cheap Dates
“I got MoviePass when I was unemployed as well as traveling for three months. I used of which almost every day as a place to sit comfortably For 2 to three hours. … Then after I got a job again, of which paired very well with Tinder.”
MoviePass as Therapy
“There was a week where I saw a movie every day for seven days. I was going through a tough time as well as movies were the only thing of which could get me out of the house. I feel for the people who subscribed to MoviePass for a similar reason as well as are right now being denied what was originally marketed towards them because of which genuinely helped me out of a rut.”
MoviePass as Relationship Therapy
“My wife as well as I have four kids as well as a desperate need to go out. … MoviePass made of which possible. … We had a couple of rough months financially, to be honest. I began a business. of which was stressful as well as tight. nevertheless MoviePass allowed us to go on a bunch of nearly free date nights. of which helped with the stress as well as honestly increased my marriage. of which sounds crazy, nevertheless of which card helped us spend real quality time together.”
The Indie Film Buff
“Without MoviePass, I might maybe go to 12 or so movies all year as well as rely predominantly on streaming services to catch films. Rather than seeing major releases, I was more interested in supporting indies, foreign films, arthouse releases, as well as repertory screenings. … I caught an e-ticket showing of Mission: Impossible – Fallout yesterday afternoon, nevertheless I was unable to purchase a ticket to John Waters’s Female Trouble earlier today.”
—Hubert Vigilla, 161 movies in 2018 (so far)
The Rock Film Buff
“Moviepass opened up a whole brand new genre of movies — the MoviePass Movie. Roughly equivalent to a movie you’d watch on a plane nevertheless never seek out. I think honestly of which’s been huge for The Rock. Most Rock movies fall into This specific category. I used MoviePass to go see Jumanji last year as well as of which was probably my favorite film of 2017, no bullshit.”
The Guy Who’s Going for the Record
“I am probably the most frequent MoviePass user inside the country. I have watched a brand new movie every day using MoviePass since Jan. 5, 2017. of which adds up to 570-plus consecutive days at the theater.”
—John Parker, aspiring screenwriter
(Many theaters have loyalty programs of which give you free popcorn or soda after buying a few tickets. MoviePass power users discovered they could rapidly rack up the rewards points with their passes. For some people, the free popcorn as well as sodas alone made up for the cost of a MoviePass each month.)
“I abused the hell out of Moviepass. To This specific day, every time I pass a theater on the way to or via work, I just buy a ticket as well as don’t see the movie. of which became a game for me to get the most loyalty rewards points at my favorite theater chain. … I’ve built up enough points to buy at least a dozen movie tickets for after the likely demise of Moviepass.”
“While I was attempting to be a vegan on a student budget, I wanted to test the bounds of what MoviePass made possible. I wanted to see if I could survive off of mostly popcorn, on their dime.”
“I stuck to popcorn — large combos — nevertheless you could probably hit up a Chipotle. Their algorithm approved transactions upwards of $25; if there was a limit, I didn’t find of which with outrageous concession prices. I ‘saw’ a lot of children’s movies of which week.”
The MoviePass Stockholder Who Loves the Free Popcorn
“I bought 420 shares when the cost was around 35 cents in early to mid-June. … I even convinced my girlfriend to buy some shares, as well as she’s still mad of which she right now only has one share worth under a quarter right now. … We scan the same Regal card for both tickets so we’ve racked up almost 100,000 credits in our Regal app, which has meant a lot of free popcorn as well as drinks. MoviePass basically subsidized our concessions.”
—Josh Gray, owner of MoviePass stock
The MoviePass Pooper
“I’d check into a movie I had no intention of seeing just so I could use the bathroom. brand new York City will be such a bathroom desert, as well as movie theater bathrooms are always empty as well as cavernous. [Once] I checked in to The Greatest Showman, pooped, as well as left through a different entrance so they wouldn’t see me leave all 5 minutes after I walked in.”
Illustrations by BuzzFeed News
Katie Notopoulos will be a senior editor for BuzzFeed News as well as will be based in brand new York. Notopoulos writes about tech as well as internet culture as well as will be cohost of the Internet Explorer podcast.
Contact Katie Notopoulos at email@example.com.
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