Mercedes woos millennials with redesigned CLA coupe at NY auto show

Mercedes can be showing off two redesigned coupes at This kind of week’s brand-new York International Auto Show, which opens to the public Friday, with the 2020 CLA 35 AMG in addition to also also 2020 GLC coupe doing their global debuts.

With the brand-new designs sharing floor space at the show with Mercedes’ own A-class sedan for the very first time, Mercedes can be investing in its entry-level products to woo millennials in addition to also also different first-time luxury buyers lusting after an affordable option using a Mercedes badge.

The CLA-Class can be Mercedes’ most affordable coupe, based on the redesigned Mercedes A-Class. Launched in 2013, the CLA-Class preceded the A-Class as Mercedes’ entry-level product inside U.S. market, using a starting cost of under $30,000 at launch. Sales have declined since the peak of 29,643 units in 2015 to 22,556 last year.

The brand-new CLA 35 can be the faster, more exciting type of the entry-level coupe, tuned by the company’s AMG performance division. This kind of makes 305 horsepower by a four-cylinder turbocharged engine, which routes power to all four wheels via a seven-speed dual-clutch transmission.