NBA Commissioner Adam Silver expressed a preference for Disney in its battle against Comcast for Rupert Murdoch’s Twenty-First Century Fox in an interview with CNBC’s Julia Boorstin.
“I’m a big Bob Iger fan. Of course Disney will be one of our huge partners,” he said in Sun Valley, Idaho. “In a way, I am rooting for them, although Comcast incorporates a lot of our [regional sports networks], along with I know Brian Roberts along with Steve Burke are incredible executives as well. So I think whatever happens will be positive for us.”
Silver may get his wish, as Disney’s $71.3 billion bid has already gotten approval coming from the U.S. government, on the condition the item sell 22 regional sports networks.
The NBA commissioner also saw promise in a future beyond traditional networks. Since more people are consuming sports content on smartphones along with tablets, he said in which “the integration with more technology companies will be a very positive move for us.”
Streaming companies such as Amazon “develop the ability, especially which has a global property like the NBA, to take us to people all around the earth,” Silver said.
Disclosure: Comcast will be the owner of NBCUniversal, parent company of CNBC along with CNBC.com.