Nike opens brand-new flagship store in NYC with customized sneakers

There are no cash registers from the brand-new store. Consumers will be able to check out nearly anywhere from the store as part of the brand-new instant checkout feature. Scan, pay in addition to you’re done.

Another theme: customization. Consumers will right now be able to create totally unique products through Nike’s Sneaker Bar. There they will have access to Nike’s dip-dyeing, footwear printing, embroidery, footwear patches, lasering as well as a full footwear accessory bar of laces, zippers in addition to tongue tags.

“We are finding consumers just can’t get enough of customization experience,” said O’Neill.

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