There are no cash registers from the brand-new store. Consumers will be able to check out nearly anywhere from the store as part of the brand-new instant checkout feature. Scan, pay in addition to you’re done.
Another theme: customization. Consumers will right now be able to create totally unique products through Nike’s Sneaker Bar. There they will have access to Nike’s dip-dyeing, footwear printing, embroidery, footwear patches, lasering as well as a full footwear accessory bar of laces, zippers in addition to tongue tags.
“We are finding consumers just can’t get enough of customization experience,” said O’Neill.