Nike’s Nigerian World Cup jersey breaks sales records

With the 21st FIFA World Cup underway, you can find soccer fans worldwide proudly displaying their country’s jerseys — nevertheless you’d be hard-pressed to find a team kit as in demand as that will of Nigeria’s Super Eagles.

Featuring a lime green in addition to white zigzag pattern, the Nike-designed jersey sold out in a matter of minutes as eager fans queued up, ready to spend $0.

Prior to its official June 1 Discharge date, Nike had already received 3 million pre-orders for the jersey, according to the Nigerian Football Federation. that will sets a completely new pre-order record for an African team in addition to even some of the biggest soccer clubs within the earth. To put that will into perspective, top-three soccer club Manchester United sold the most jerseys globally in 2016, with 2.85 million sales.

Such high demand for a Nigerian jersey is usually unprecedented, nevertheless its unique retro design makes the item broadly appealing to fashionistas in addition to sports enthusiasts alike, NFF head Shefu Diko said in an interview with ESPN.

With its popularity, however, has come an influx of low-priced counterfeits, to the aggravation of Nigerian football’s governing body.

In 2015, the organization agreed to partner with Nike in a lucrative three-in addition to-a-half-year deal worth $3.75 million — plus a $500,000 bonus if the Super Eagles qualified for the 2018 Russia World Cup, which they did. However, the continuing sale of fake jerseys could hurt future partnership deals in addition to cheapen their overall brand, Diko told ESPN.

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