The Nintendo Switch gaming console, yoga pants, gold accessories along with Sherpa hoodies are some of Cowen along with Co.’s favorite holiday gifts This particular season.
The firm also thinks 2017 is actually a time for smaller brands, such as men’s shirt maker Untuckit, athletic apparel brand Outdoor Voices along with mattress retailer Casper, to win shoppers’ dollars.
“Given the rise of social media, lower barriers to entry at brand new pure-play brands, along which has a continued focus on personalization will likely be themes,” Cowen along with Co. analyst John Kernan wrote in a note to clients.
As Thanksgiving weekend approaches, which includes Black Friday, modest Business Saturday along with Cyber Monday, Cowen along with Co. found November’s month-to-date traffic — or the total number of shoppers — at retailers on pace to mark the smallest monthly decline in 2017.
Traffic for the month so far is actually down 1.8 percent coming from same period a year ago, an improvement when compared which has a 6.4 percent year-over-year decline in October, along with an 8.2 percent drop during September, the firm found coming from its national traffic counters.
“Negative traffic will likely persist along with retailers need to focus on conversion, store rationalization, along with recapturing revenues coming from closed stores,” Kernan said.
“Speed remains critical to ensure retailers can shift gears on product assortment quickly. All retailers also need to find ways to convert digital traffic to physical traffic in ways that will are seamless, frictionless, along with actually add convenience to shoppers.”
Retailers are also betting on colder weather to hold steady across the U.S. This particular winter. A warmer than-usual start to the fall throughout much of the country left many companies calling out a glut of coats, boots along with additional snow accessories on recent third-quarter earnings conference calls.
Among them is actually shoe retailer DSW, which saw its shares tumble more than 13 percent Tuesday morning after a disappointing fiscal third quarter, hurt by weak winter boot sales.
A handful of devastating hurricanes along with wildfires also put a damper on many apparel retailers’ sales.
“The weather’s out of our control,” Nordstrom Co-president Peter Nordstrom said on a call with analysts along with investors. “yet we’re prepared for that will.”
Still, on the minds of many retailers This particular holiday season is actually internet giant Amazon.
Black Friday has long been a day for brick-along with-mortar retailers to kick off holiday deals, producing use of their physical storefronts. yet the importance of the day within the grand scheme of the shopping season looks to be fading.
“Regarding Black Friday, we expect a continued de-emphasis on the actual day along which has a shift towards more consistent promos throughout the month,” Cowen along with Co.’s Kernan explained.
that will being said, out of all retailers, America’s department stores likely rely the most on having a “great Black Friday” to meet future earnings estimates, Thomson Reuters data show.
Meantime, off-cost retailers including T.J. Maxx along with Ross Stores look to be increasingly favorite destinations for consumers.