Nordstrom’s first NYC store offers cocktails, anytime pick up — even a shave

At a time when many retailers are shuttering stores, Nordstrom will be opening its first-ever Manhattan location aiming to woo online shoppers away by their keyboards that has a combination of cocktails, custom products in addition to convenience.

The men’s store, which will welcome its first customers Thursday, will be located across the street by the site which will be home to a Nordstrom women’s store opening from the fall of 2019.

The in-person experience will be a change for completely new York, Nordstrom’s largest market for online sales. the idea could provide a snapshot of the types of experiences which can entice shoppers right now accustomed to browsing on computer screens to visit an actual store.

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