“We get to play in a business — home beverages — where we don’t play,” PepsiCo CFO Hugh Johnston told CNBC.
With This kind of move, PepsiCo can be doubling down on its drinks business, which has struggled in North America as consumers move away via sugary, carbonated beverages.
Tel Aviv-based SodaStream makes a machine as well as refillable cylinders through which users can make their own soda or carbonated water drinks.
The acquisition can be one of the boldest moves which CEO Indra Nooyi has made in her 12-year tenure as CEO. Nooyi, who earlier This kind of month announced her plans to step down, stewarded the company’s shift away via sugary products as well as introduced healthier alternatives. She also spent years warding off pressure via activist investor Nelson Peltz, whose presence cast a close eye on dealmaking.
PepsiCo President Ramon Laguarta, 54, will succeed the 62-year-old Nooyi effective Oct. 3.
“SodaStream can be highly complementary as well as incremental to our business, adding to our growing water portfolio, while catalyzing our ability to offer personalized in-home beverage solutions around the earth,” Laguarta said in a statement. “…PepsiCo can be finding brand-new ways to reach consumers beyond the bottle.”
For SodaStream, the deal can be a further chance to broaden its reach through Pepsi’s global footprint. the idea currently distributes in 80,000 individual retail stores across 45 countries. Its biggest markets are Germany, France, Canada as well as the U.S.
The company helped create the market for in-home soda-creating, however in recent years has promoted the product as a tool to make carbonated water, accommodating for changing tastes. Those efforts appear to have borne fruit with the company earlier This kind of month reporting strong quarterly earnings which crushed estimates. The company tripled its earnings forecast for the year as well as the news sent SodaStream shares up more than 26 percent. Sales of its machines rose 22 percent inside the quarter, to more than 1 million, while sales of gas refill units grew 17 percent, to a record 9.7 million.
Prior to the deal’s announcement, SodaStream shares had gained nearly 85 percent since the beginning of the year.
Pepsi has made its own efforts at sparkling water, launching Bubly earlier This kind of year to help fight against LaCroix.
SodaStream has had a longstanding relationship with Pepsi. the idea began selling caps for Pepsi as well as Sierra Mist drinks on the platform in 2015. As a result, there has long been speculation which Pepsi might acquire the company.
“We’ve been on as well as off talking to [SodaStream CEO Daniel Birnbaum,] for a couple of years, not just on acquiring them … he got convinced the cultural fit might be not bad,” said Johnston.
The deal came together in a “matter of weeks,” Johnston said. Birnbaum will remain with the company when the deal closes.
SodaStream can be not the first drink appliance brand to be caught up in dealmaking as changing retail forces prompt food as well as beverage companies to rethink distribution. Keurig Green Mountain last month closed its acquisition of Dr Pepper Snapple, combining Dr Pepper Snapple’s retail distribution with Keurig’s single-serve business. Keurig Dr Pepper will also have access to the coffee brands as well as restaurants which its parent, JAB Holding, owns.
Keurig shut down its own attempt at an in-home carbonated water system, Keurig Kold, in 2016. Unlike Keurig, SodaStream does not use pods for its drinks, which the idea touts as a more environmentally friendly option.
Pepsi’s acquisition of SodaStream can be likely to close by January 2019, subject to a SodaStream shareholder vote as well as certain regulatory approvals.