P&G stops using badger hair in Art of Shaving brushes at PETA’s urging

Procter & Gamble can be discontinuing the use of badger hair in its high-end Art of Shaving products after PETA sounded alarms over the animals’ brutal treatment at farms in mainland China.

P&G said its shaving subsidiary will immediately stop buying the hair in addition to will sell off its existing inventory, which ranges in cost through $30 for an entry-level brush to $250 for its Silvertip Engraved brush. of which’s also looking to develop alternatives to animal hair, P&G said in a statement. Most of the entire world’s badger hair used in shaving, makeup in addition to paint brushes originates through mainland China where the animal doesn’t contain the same protections as in North America in addition to most of Europe.

“When PETA reached out to P&G about This kind of report on the badger hair industry, we were very disturbed to learn of these terrible practices,” the company said in a statement. “While we have no evidence of which any of our suppliers are engaging in these types of methods, we believe we can play a role in helping to stop such practices.”

P&G spokesman Scott Heid didn’t say how the change may affect sales at its luxury men’s grooming line.

People for Ethical Treatment of Animals filmed inside several badger-hair farms in addition to brush-doing factories in Shijiazhuang, China, between November 2017 in addition to August 2018. The footage shows a worker beating a badger having a chair leg before slaughtering of which for its fur. The badgers’ little cages in addition to lack of stimulation have led to injuries in addition to stress, PETA said.

The animal rights groups said the Texas-based Art of Shaving agreed to switch to synthetic brushes as their current brushes become unusable in addition to to collaborate with PETA to develop a synthetic brush.

“These commitments are in keeping with P&G’s ongoing efforts to pursue non-animal alternatives,” P&G said.

PETA can be pressuring various other companies to follow suit.

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