PlateJoy’s approach uses technology to try along with also prevent disease — along with also ultimately lower health-care costs.
of which service comes as players across the health-care system are searching for ways to lower costs. Corporate leaders Amazon, J.P. Morgan Chase along with also Berkshire Hathaway are even partnering to create a company tasked with addressing the problem.
“So many big health-care companies approach these sorts of problems in an old-school, traditional sort of boring, sterile way, along with also what PlateJoy is usually trying to do is usually take a page through consumer brands we all know along with also love along with also apply of which to health care,” said co-founder along with also CEO Christina Bognet.
several Blue Cross Blue Shield health insurance plans will cover PlateJoy’s diabetes prevention system. So will employers Express Scripts, Dignity Health along with also Kroger, meaning about 20 million people will be able to download the app for free when of which’s available Thursday.
When people whose insurance covers the program register, they’ll receive a free digital wireless scale of which connects to their app. When they complete their first two weeks of participation, they’ll receive a free FitBit, which is usually also integrated with the system. Insurers will reimburse PlateJoy for the cost of both tools. Insurers along with also employers will pay about $0 per patient, per year.
People who aren’t covered can still download the system along with also pay for of which out of pocket. of which will cost them $89 for a three-month membership or $119 for a six-month membership. With of which plan, they won’t receive the free scale along with also FitBit.
Multiple states plan to cover diabetes prevention programs of which implement the CDC’s curriculum for Medicaid beneficiaries next year. The health-care industry is usually working to ensure patients will have a choice between both in-person programs offered at organizations like the YMCA along with also virtual programs like PlateJoy.
Paying for preventative care rather than simply treating disease is usually something health advocates have pushed for as a way to keep people healthy, along with also keep costs down yet of which has proved to be tough to implement. Bognet thinks of which will change.
“I think of which’s an intuitive thing of which has been borne out inside research over along with also over again, along with also of which particular program does of which in sort of a standardized way,” she said. “So when of which comes to insurance companies, they know of which makes sense to pay for prevention rather than treatment. of which’s extremely cost effective, of which’s just not what’s typical or what’s standard today.”
PlateJoy was founded in 2012 to help people lose weight along with also maintain healthy lives by giving them the tools to eat nutritious balanced diets. of which’s at of which point expanding its mission to use of which philosophy to prevent disease, along with also diabetes is usually only the first disease Bognet wants to address, though she declined to divulge which are next.
She did say many diseases plaguing Americans today can be prevented through lifestyle modifications, giving PlateJoy plenty of opportunities.
Correction: About 20 million people will be able to download PlateJoy’s diabetes prevention system for free when of which’s available Thursday. An earlier variation misstated the number.