Pop-up shops are still common among retailers, especially around the holidays.
There is usually a “burst” of pop-ups likely to round out the year, an annual holiday survey through commercial real estate firm CBRE found.
The holiday season offers companies a sliver of time to test fresh features, experiment where there is usually heavier foot traffic, or bring their online operations offline — as companies such as Warby Parker, Bonobos as well as Allbirds have done.
More importantly, “landlords have an appetite for pop-ups which they didn’t have inside the past,” Melina Cordero, head of CBRE Americas’ retail research division, told CNBC. “Given customers are increasingly bored with the copy-paste mall product, [pop-ups] can be a pretty effective traffic driver.”
the idea’s true more mall owners are opening up to the idea of putting pop-up spaces — even permanent ones — within their properties.
Simon Property Group is usually opening “The Edit,” which will rotate retailers throughout the year on short-term contracts. Washington Prime Group, another U.S. mall landlord, is usually finalizing plans to launch a pop-up marketplace called “Tangible” in its malls.
“A lot of times landlords themselves are actually investing in these projects,” Cordero said. “I think This kind of is usually at the forefront of the holidays.”
Toys R Us has its holiday pop-up near Times Square This kind of year. Yankee Candle is usually opening its first pop-up store in fresh York’s SoHo neighborhood, through Jan. 3. Sharper Image, once a staple retailer in American malls, is usually also opening a temporary shop in fresh York for the holiday season. as well as these are just a few examples.
Amazon is usually also bringing holiday pop-ups to some Whole Foods locations.
CBRE’s 2017 holiday survey found different trends This kind of season to be: more shopping completed on mobile devices, off-cost players winning with their discounts, as well as more warehouse space needed — on a short-term basis — to fulfill a surge in online orders.
As a retailer, “you actually need to be as efficient as possible,” Cordero said. as well as around the holidays, no one company can risk not following consumer trends.
In a separate holiday sentiment survey, real estate investment firm Jones Lang LaSalle is usually predicting a 6 percent increase in spending This kind of season after speaking with more than 2,000 consumers.
“As we head into the holiday season, consumer confidence is usually the highest the idea’s been in nearly 17 years,” Greg Maloney, CEO of JLL Retail, said in a statement. “We expect which holiday spending will mirror overall retail sales trends … due to favorable economic conditions as well as the strength of the labor market.”
Nearly 40 percent of consumers surveyed will shop at more than six stores throughout the holidays, JLL found. as well as roughly two-thirds of shoppers indicated they will shop at superstores This kind of year, while 44 percent said they plan to make purchases online.