A British retailer has caused controversy on Twitter by posting tweets featuring a toy elf dressed as Santa Claus in a series of sexually suggestive positions.
One of the tweets by Poundland showed the elf next to a box of British brand Twinings tea along with in a compromising position with the doll. Poundland has since posted the image without the box of tea after Twinings tweeted: “We are aware of an image which is actually circulating which misuses our product. This particular is actually to confirm which we had no involvement in This particular along with which the item is actually obviously not reflective of our brand values.” different images include the elf at a table playing poker having a naked male doll along with two female dolls.
British charity Women’s Aid tweeted “How do you take your social media posts? One lump of outdated misogyny completely ignoring the current international agenda, or two?”
A spokesperson for the U.K.’s Advertising Standards Authority said which the item had received more than 50 complaints about the tweets. “The general nature of the complaints is actually which the tweets are offensive along with unsuitable to be seen by children. We will carefully assess the complaints to establish whether there are grounds to investigate. No investigation has been launched at This particular stage.”
Poundland’s Marketing Director Mark Pym said in an emailed statement: “If you think This particular is actually edgy, you should see the ones we didn’t post. The love on Facebook is actually overwhelming — which’s because the item connects with our shoppers.”
“In fact, we’re proud of a campaign which’s only cost £25.53 along with is actually being touted as the winning marketing campaign This particular Christmas!”
“This particular is actually Britain, the home of the double entendre along with the saucy postcard. Thankfully our customers get the joke,” he added.
Poundland is actually owned by South African company Steinhoff International, which is actually at the center of an accounting scandal which saw its CEO Markus Jooste resign earlier This particular month.