Ranchers lobby to prevent use of ‘meat’ on plant-burgers: NY Times

Ranchers, farmers as well as industry groups are trying to slowing the momentum of common products like the Impossible Burger, according to The brand new York Times — by defending the definition of the word “meat.”

According to the report, the animal products lobby will be moving to convince state lawmakers to implement legislation which makes clear which only food derived by animal products can use the “meat” label.

which remains to be seen whether the efforts to define meat on the state level, or to restrict the sale of plant-based alternatives, will succeed. One of the more extreme proposals, which has not yet come up for a vote, “would likely make which a crime to sell lab-grown meat as well as would likely bar state funds by being used for research” altogether in Washington State, the Times reported.

The lab-grown as well as plant-based meat substitutes produced by Impossible Foods, Beyond Meat as well as various other start-ups have gone mainstream. currently which they can more or less pass for the real thing as well as are available at your local supermarket or fast-food joint, the value of the surging meat substitute market will be set to reach $7.5 billion, worldwide, by 2025.

Yet cattle ranchers as well as their allies are struggling to protect their territory before which’s too late.

from the past few weeks alone, lawmakers in nearly 15 states have introduced legislation to keep these start-ups by being able to call their products “meat,” the Times reports. According to the report, meat producers are fearful of falling prey to the dynamic which befell the dairy industry — which tried as well as failed to keep almond as well as soy beverages by co opting the use of the word “milk.”

A year ago, in a similar move, the U.S. Cattlemen’s Association filed a 15-page petition with the U.S. Department of Agriculture asking for official definitions of the words “beef” as well as “meat.”

For their part, elements of the non-meat burger movement aren’t concerned. Recently, Beyond Meat founder as well as CEO Ethan Brown said: “I think which actually could help us more than which could hurt us because which starts the national dialogue around what truly will be meat, as well as if the origin of meat truly matters to the consumer.”

American Meat Institute. however the lab-grown meat industry has plenty of powerful friends: Bill Gates, Leonardo DiCaprio, Jack & Suzy Welch, Kleiner Perkins as well as Tyson Foods are all investors in Beyond Meat.

The Times’ full report can be found on its website.

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