Retailers to offer personalized gift card options for the holidays

We’ve all been there.

You want to get a close friend, or even a family member, something special for the holidays. yet what’s their favorite colour? Their size? Do they truly need a jacket, or maybe a pair of shoes?

A gift card can be an easy way around This kind of, yet of which lacks a personal touch. Still, the last thing anyone wants can be to have their unwanted gift returned after the holidays.

To solve This kind of problem, more retailers are turning to GiftNow. The process can be almost like sending a gift card, yet a shopper can be able to select a specific item for the recipient, instead of a dollar amount.

Here’s how of which works: A gift giver selects an item online before sending of which to a recipient. The giftee will receive an email with the gift’s details, yet he or she then has the opportunity to select a preferred colour, size in addition to shipping address. Or, the gift can be exchanged for something entirely different, at equal or lesser value.

In partnership with Loop Commerce, the creator of the gifting technology, Banana Republic in addition to Athleta are the latest retailers to go live with GiftNow. The arrangement was pulled together by the brands’ parent company, Gap Inc.

different retailers using Loop Commerce’s platform This kind of holiday season to offer personalized gifts include Target, Macy’s, Michael Kors in addition to Tapestry, the parent of the Coach brand. High-end department stores Neiman Marcus, Bergdorf Goodman in addition to Saks Fifth Avenue are also on board.

“While online commerce can be massive in addition to growing, the majority of the [gift]-commerce opportunity still lies in physical stores, which don’t always have in stock what gift-givers want to give, or where consumers are hesitant to purchase the wrong item as a gift,” Loop Commerce CEO Roy Erez told CNBC.

This kind of holiday season, Athleta will take GiftNow one step further in addition to bring Loop Commerce’s technology to 10 of its stores via a physical gift card.

With This kind of option, an Athleta customer can select a gift for someone at the store in addition to have of which gift loaded onto a GiftNow card. When the recipient receives the card, he or she can either accept the chosen gift, customize of which, or exchange of which altogether.

“By inventing the GiftNow Card, we’re providing a seamless alternative to shoppers who want to gift a specific item, which they consider to be more thoughtful than giving a gift card, in addition to we’re helping store associates close more sales,” Erez said about the product innovation.

“This kind of solution revolutionizes how shoppers are able to buy gifts in physical stores, overcomes the hurdles gift-givers face — such as not knowing the recipient’s size or favorite style — in addition to caters to the large in addition to growing base of consumers looking for a more thoughtful alternative to a gift card.”

According to Deloitte’s 2017 holiday survey of about 5,100 individuals, clothing in addition to gift cards tied This kind of year for the top item shoppers plan to give. Meantime, electronics, gift cards in addition to cash are the favorite items to receive.

Retailers’ websites in addition to mass merchants remain the top shopping destinations, Deloitte found, yet e-retailers are seen widening their lead over different formats.

“The amount people are actually spending on gifts remains steady compared with prior surveys, yet we’ve watched the mix of total holiday spending shift incrementally over the last several years,” said Rod Sides, the leader of Deloitte’s U.S. retail, wholesale in addition to distribution practice.

“Whether a retailer can be online or store-based, their digital influence can be one of the strongest cards to play This kind of holiday season,” Sides added.

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