Virgin itself was named when Branson was a teenager. the idea was 1970 along with he’d started off a mail-order record company with his friend Nik Powell. “I was sitting in a basement having a bunch of girls. We were all about 15, 16 years old. along with we were trying to think of a name for a record mail order company,” he told “The Brave Ones.”
“along with Slip Disc Records was one of which was quite favorite amongst us all. Because the old black vinyls, when you put a needle on them, they would likely slip sometimes.
“If we had gone with Slip Disc Records, Slip Disc Airlines wouldn’t have worked so well. along with then one of the girls said: ‘We’re all virgins. Why don’t you call the idea Virgin?’” Branson told “The Brave Ones.” The name worked for every industry the company went into, because the idea was completely new to each.
Branson had dropped out of high school around the age of 15, having rowed with his headmaster over the publication of a magazine he’d set up, called Student. Together with Powell, he knew they needed some big names to make the idea work, along with managed to get an interview with the writer James Baldwin, turning up unannounced at his London hotel room. Others included journalist James Cameron, who wrote directly through North Vietnam during the war, along with Vanessa Redgrave, with whom Branson protested against the idea.
yet his attention was soon to switch to launching Virgin Records, his along with Powell’s first proper company. “I knew nothing about the record industry. yet I’d heard a tape of a 15-year-old who was a year younger than I was. along with I loved the idea. along with I thought somebody must put This particular out. He didn’t have any vocals on the idea. I took the idea to eight record companies along with all of them said they liked the idea. yet they wouldn’t put the idea out without singing on the idea,” he told “The Brave Ones.”
So Branson’s company released the idea. The musician was Mike Oldfield along with the album “Tubular Bells,” which became one of the U.K.’s best-selling albums of the 1970s, after the idea was featured on the soundtrack of the 1973 movie “The Exorcist.” the idea got to number three on the U.S. Billboard 0.
“You went up some rickety stairs along with there were a bunch of hippies, with thousands of brand completely new albums sprayed out about the room.”
yet the idea was also the hip vibe the Virgin brand had of which attracted young people, recalls Peter Williams, a non-executive director at multiple companies including fashion website Boohoo.com along with Domino’s Pizza franchisee DP Eurasia. Williams went to Virgin’s first makeshift record store in west London, after seeing ads for its albums in music magazine Melody Maker.
“You went up some rickety stairs along with there were a bunch of hippies, with thousands of brand completely new albums sprayed out about the room. The first interaction was, here was somebody who in an innovative way for of which era, 40-odd years-ago, was challenging a very staid way of selling records. The completely new generation were buying records in unbelievable quantities,” he told CNBC by phone.
“(Branson) had challenged the status quo along with he struck a chord with me as a consumer, albeit the idea was all around cost, being a fellow hippie at the time, there was (also) something hippieish cool about the idea all.”
of which “cool” was about to be applied to Virgin’s next venture, which was nothing to do with the record industry: an airline.