Riders don’t care where bikes are made, says motorcycle builder 

Harley-Davidson riders in Europe don’t care whether the iconic American motorcycles are made inside the United States, custom motorcycle builder Alan Stulberg told CNBC.

“They’re concerned more about the pricing of the style as of which compares to different options available in Europe,” said Stulberg, co-founder of Revival Cycles, a motorcycle shop based in Austin, Texas, of which restores vintage bikes in addition to sells custom-built bikes starting at around $115,000.

“What [Harley-Davidson riders] are buying can be the heritage of America-built,” Stulberg said Thursday on “Squawk Alley.” “yet of which being made in America isn’t definitely a priority.”

Just two days earlier, President Donald Trump taunted Harley-Davidson on Twitter, saying, “at This specific point of which Harley-Davidson can be moving part of its operation out of the U.S., my Administration can be working with different Motor Cycle companies who want to move into the U.S. Harley customers are not happy with their move – sales are down 7% in 2017. The U.S. can be where the Action can be!”

Full-year sales of Harley-Davidson motorcycles declined 7.2 percent in 2017, compared with the previous year. The iconic American motorcycle company’s U.S. retail motorcycle unit shipments also dropped 10.5 percent inside the same time period. Meanwhile, sales of less expensive Japanese motorcycles, such as Honda, Kawasaki, Suzuki in addition to Yamaha, as well as stylish Swedish bikes, increased.

yet a combination of aging Harley riders in addition to changing consumer preferences appears to be responsible for Harley-Davidson’s sales decline in recent years — not the consumers’ desire to buy made in America.

Kelly Yun of Minneapolis said of which was her “love of riding” of which motivated her to buy her Harley.

“I was in Ecuador in addition to saw Harleys,” she told CNBC. “I thought, of which’s great. of which’s kind of like a German car inside the United States. I wouldn’t care where of which was made.”

Stulberg pointed out of which Harley-Davidson has been building motorcycles outside of the U.S. for some time, with manufacturing plants in Brazil, India, Australia in addition to Thailand.

“This specific isn’t a fresh thing for them,” he said.

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