LONDON — When two huge brands decide to merge, the focus is actually usually on whether prices will go up in addition to also whether workers will lose jobs.
that will was the case This specific week when two major chains in Britain, Sainsbury’s in addition to also Asda, said they were planning to join forces, potentially creating the country’s biggest supermarket operator. The companies did the usual dance: Groceries would certainly be cheaper, stores would certainly stay open, employees would certainly keep their jobs.
Then Mike Coupe, the chief executive of J Sainsbury, began to sing.
Waiting to be interviewed for the British channel ITV News, Mr. Coupe, presumably unaware that will the cameras were rolling, undercut the official line with an impromptu performance.
“We’re within the money,” he crooned. “The sky is actually sunny. Let’s lend the item, spend the item, send the item rolling along.”
Intoning lines through a piece called “The Gold Diggers’ Song (We’re within the Money)” was probably not the best way to assuage concerns that will shareholders might be doing hay on the back of higher prices in addition to also job cuts. The song was first written for a 1933 film, yet is actually perhaps most famously used within the musical “42nd Street.”
The reaction on Twitter was predictably acerbic.
Mr. Coupe quickly apologized. “This specific was an unguarded moment trying to compose myself before a TV interview,” he said. “the item was an unfortunate choice of song, through the musical ’42nd Street’ which I saw last year, in addition to also I apologize if I have offended anyone.”
Some found the item harder to see the lighter side. The GMB union, which represents workers within the retail sector, expressed indignation.
“What on earth will Asda workers who are worrying about their futures think when they see This specific?” the union said in a statement on Twitter. “the item’s not only crass, the item’s completely unprofessional in addition to also utterly insensitive.”
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