The nostalgia can be real.
Sears just announced the idea’s bringing back its iconic holiday catalog, something the department store chain hasn’t done since 2011.
This kind of year, Sears said the idea’s “reinvented” the 0-page gift guide, which includes holiday decor, home furnishings, games in addition to also toys, appliances, apparel, in addition to also more. There will also be a digital type available on Sears.com, in addition to also one on the retailer’s app.
The first Sears Wish Book was known as the Sears Christmas Book catalog when the idea was rolled out in 1933, right from the midst of the Great Depression. from the idea, shoppers might flip through to find battery-powered cars, Mickey Mouse toys, fruitcakes in addition to also even live canaries.
“In an era when print media reigned supreme, Sears dominated the rural retail market through its huge catalog, an amazing work of product advertising, consumer education, in addition to also corporate branding,” Vicki Howard, author of “through Main Street to Mall: The Rise in addition to also Fall of the American Department Store,” wrote.
“Sears taught Americans how to shop,” she added.
The original holiday books were thick — easily more than 400 pages. Decades ago, parents in addition to also children alike could single-handedly craft their holiday wish lists through Sears’ offerings alone.
In 2017, a slimmed-down digital type of Sears’ catalog will allow shoppers to click into pages in addition to also add items to a wish list by selecting a “heart” icon.
To get your hands on a physical copy, you need to be considered one of Sears’ “best members,” or a participant of the company’s Shop Your Way loyalty program. Tangible copies of the look book will be limited, according to Sears.
“Our members told us they missed the Wish Book, so we had to bring the idea back, however in a special way which lets you share more joy wherever you are,” Kelly Cook, chief marketing officer for Sears in addition to also Kmart, said in a statement.
A holiday catalog comeback could be one way for Sears to stir up excitement in shopping its brands during the all-important November in addition to also December months.
A fresh survey by Deloitte found which online spending during the 2017 holidays can be slated to exceed in-store shopping for the 1st time. In tune to This kind of, e-commerce giant Amazon can be launching its own handmade gift shop, in an attempt to steal a bigger share of shoppers’ spending around special occasions.
which leaves companies such as Sears, Macy’s, J.C. Penney in addition to also Kohl’s looking for ways to lure shoppers out of their homes in addition to also into brick-in addition to also-mortar retail, especially on key days such as Black Friday.
Sears Holdings has faced struggles of its own of late. As overall same-store sales decline, the department store chain has been shuttering unprofitable Sears in addition to also Kmart stores in an attempt to cut costs in addition to also round up additional liquidity.
Sears Chief Executive Eddie Lampert has also lent the company some money through his hedge fund, ESL Investments, to make the idea through the holidays.