Snap teams with NBCUniversal in drive for TV shows on Snapchat

Evan Spiegel as well as Bobby Murphy, founders of Snapchat.

J. Emilio Flores | Corbis | Getty Images

Evan Spiegel as well as Bobby Murphy, founders of Snapchat.

Snap just made a major move to compete with Netflix as well as Amazon.

The social media company is actually partnering with NBCUniversal to create a digital content studio of which makes original shows to debut on its Snapchat platform.

NBCUniversal, which already owns a stake in Snap, said the item wants to take mobile TV programs “to the next level.”

“As mobile audiences continue to grow, we’re excited to expand the type of content we can develop,” NBCUniversal’s Lauren Anderson said Tuesday.

NBCUniversal has appointed Anderson to head the project as chief content officer. The executive, who previously was the broadcaster’s senior vice president of primetime programming, developed as well as oversaw shows such as “Parks as well as Recreation” as well as “The Office.”

“By combining the best-in-class creative expertise of NBCUniversal with the broad digital reach of Snapchat, we develop the unique ability to take mobile programming to the next level, creating compelling shows for both viewers as well as advertisers,” Anderson said.

Donut Studios co-founders Mark as well as Jay Duplass are also set to join the venture. The brothers are the brains behind HBO’s comedy series “Togetherness” as well as the Netflix drama film “Blue Jay.”

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