Snapchat takes a second try at Spectacles

A woman wears Snapchat's Spectacles on the floor of the completely new York Stock Exchange during the company's initial public offering in completely new York, March 2, 2017.

Brendan McDermid | Reuters

A woman wears Snapchat’s Spectacles on the floor of the completely new York Stock Exchange during the company’s initial public offering in completely new York, March 2, 2017.

“We think the colors are a little more approachable, we got rid of the yellow ring inside the front,” Randall said. “You’re much more likely to use them as your primary sunglasses. If you do, you’re likely to Snap more along with use more great content.” Consumers can also buy the glasses that has a prescription along with polarized lenses.

As for the financial shortfall of the first type, the company attributes that will to the business type, rather than product popularity. To avoid inventory management issues that will proved problematic with type 1.0, when the company sold through specialized vending machines, as well as a range of retailers along with Amazon.com, these completely new glasses will be available only through Spectacles.com.

Randall said Snap is usually “very committed to hardware” over the long term. With nearly all of the 3.5 billion Snaps captured every day, taken on a phone, the company wants to take a leadership role as camera technology evolves, he said. The company won’t share any forecasts for sales. Randall said the item’s about “learning along with producing alterations through type one to type two.”

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